Freelance Paid Media Buyer – Meta, TikTok

• Build, launch and manage lead-generation campaigns targeting South African audiences
• Manage campaigns across Meta, including Facebook and Instagram, and TikTok
• Build landing pages in Systeme.io, WordPress or a similar platform, or create direct-to-WhatsApp and email flows
• Implement and optimise pixels, conversion tracking and campaign events
• Provide compliance guidance on advertising copy, targeting and conversion-page layouts
• Monitor and optimise cost per lead
• Agree performance targets with the client after the initial testing period
• Provide weekly summary reports by email to the administrative team
• Develop and test ongoing campaign variations
• Run campaigns for an upcoming live trading masterclass and promotional variations
• Submit appeals or adjust campaign setup to restore compliant advertising activity when required

• Proven experience managing Meta and TikTok lead-generation campaigns
• Case studies showing advertising spend, lead volumes and cost-per-lead results
• Experience with financial education, trading content or another regulated advertising category
• Strong knowledge of Meta and TikTok advertising policies
• Experience building landing pages and WhatsApp or email lead flows
• Practical experience with pixels, conversion tracking and event optimisation
• Based in South Africa
• Available to start immediately

• Initial 50% deposit upon engagement, with remaining 50% payable when the campaign launches
• Invoices payable within seven days of the invoice date
• Monthly advertising budget funded by the client
• Finished video and graphic assets provided
• Advertising copy, offer details and brand materials provided
• Verified Meta and TikTok advertising accounts provided
• Internal follow-up on all generated leads
• Approval of all creative and copy before publication
• Payment for all authorised work completed if an advertisement or account is restricted
• Monthly retainer remains active for up to 30 days when restrictions occur through no fault of the media buyer while appeals or alternative campaign setups are processed