Inbound Marketer

• Support DotActiv’s inbound marketing engine through AI-assisted content creation and internal technical knowledge
• Execute content strategies by creating articles, case studies, emails, and lead magnets aligned to customer journeys
• Leverage modern generative AI tools to draft, repurpose, and scale content efficiently
• Conduct interviews with internal Subject Matter Experts (SMEs) to extract technical domain knowledge for marketing assets
• Track key inbound performance metrics, including traffic, conversion rates, and MQLs, using CRM and marketing platforms
• Optimise SEO strategies to ensure content ranks effectively in search engines
• Research industry benchmarks and self-learn best-practice frameworks for SEO, copywriting, and AI prompting
• Break down long-form content into short-form assets, social posts, or infographics
• Update and optimise older, underperforming blog posts and landing pages to extend asset lifecycles and boost conversion rates

• 2+ years of hands-on experience in B2B content marketing or inbound marketing (SaaS/Software experience is a strong advantage)
• Proven, daily proficiency using AI tools to accelerate research, copywriting, and content ideation
• Solid understanding of inbound marketing fundamentals, lead generation funnels, and SEO basics
• Exceptional written English skills with a sharp eye for editing and technical accuracy
• Team player
• Strong organisational and prioritisation skills
• Self-motivated and results oriented
• Marketing, Communications, or Business related degrees are preferred

• Opportunity to upskill in any field that adds value to the current position
• Transparent job grading system
• Developmental path specific to individual circumstances
• Ability to track progress