PR Manager

• Lead public relations and communications activities in the Pakistan market
• Develop and execute the PR and communications strategy for Pakistan in alignment with regional and global business priorities
• Identify proactive storytelling opportunities to strengthen Binance’s reputation, visibility and positioning in Pakistan
• Develop communications plans for product launches, campaigns, partnerships, corporate announcements and other key business initiatives
• Manage communications projects independently from planning through execution, including timelines, stakeholder coordination, approvals, distribution and reporting
• Build and maintain relationships with journalists, editors, broadcasters and media stakeholders across Pakistan
• Maintain a network across business, finance, technology, fintech, crypto, mainstream and relevant industry media
• Draft and review press releases, media statements, talking points, Q&As, briefing documents, executive messaging, opinion pieces and other communications materials
• Work closely with Pakistan leadership, Marketing, Business and other functions to align communications priorities
• Manage communications agencies and external partners, including briefing, deliverables, performance and reporting
• Support regional PR and communications initiatives, including press materials, regional event support, executive profiling, media outreach and stakeholder management
• Collaborate with Communications colleagues across MENA and other regions on campaigns, announcements and media opportunities
• Build relationships with relevant regional media alongside the wider Communications team
• Strengthen Binance’s reputation, visibility and positioning in Pakistan through strategic media relations, corporate communications, thought leadership, proactive storytelling and crisis communications

• 5+ years of experience in public relations, corporate communications, media relations or a related communications role
• Strong professional network and established relationships with journalists and media organisations in Pakistan
• Demonstrated experience developing and executing PR strategies and communications campaigns independently
• Strong understanding of Pakistan’s media landscape, including business, financial, technology and mainstream media
• Excellent written and verbal communication skills in English and Urdu
• Arabic language capabilities are highly advantageous
• Strong writing and editing capabilities, with experience developing press releases, statements, talking points, executive briefs and other communications materials
• Experience managing senior executive media engagements and preparing executives for interviews
• Experience handling crisis situations
• Ability to manage multiple projects simultaneously in a fast-paced environment and work effectively under tight deadlines
• Strong stakeholder management skills and ability to work across multiple functions, cultures and seniority levels
• Highly proactive, organised and comfortable taking ownership of projects with limited supervision
• Strong judgement and ability to navigate complex or sensitive communications situations
• Previous communications experience within technology, fintech, financial services, digital assets, payments or another fast-moving regulated industry
• Experience working within a multinational or international organisation
• Previous communications responsibility across markets outside Pakistan, particularly within MENA or the wider Middle East
• Experience contributing to multi-market communications programmes
• Established relationships with regional or pan-MENA business, technology, financial or mainstream media
• Bilingual English/Arabic is required to be able to coordinate with overseas partners and stakeholders

• Competitive salary and company benefits
• Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team)
• Opportunities for career growth and continuous learning
• Flat organizational structure
• Autonomy in an innovative environment
• Equal opportunity employer and diverse workforce