Global Marketing Analytics Developer

• Track and analyze global and regional marketing campaign performance across the full funnel, from initial engagement and MQLs to SQLs, pipeline generation, and closed-won revenue
• Support multi-touch and account-level attribution to measure the impact of marketing channels and campaigns on pipeline and revenue
• Develop and maintain KPI reports and dashboards covering conversion rates, pipeline generated and influenced, cost per MQL, and marketing ROI
• Build, deploy, and maintain automated data pipelines using Microsoft Azure Data Factory to integrate and transform data from multiple sources
• Develop and maintain REST API integrations between Azure and Salesforce, HubSpot, Google Analytics 4, and LinkedIn Ads
• Write and optimize complex SQL queries, stored procedures, and data models for reporting and analytics
• Use Python to automate data extraction, transformation, validation, and processing
• Develop interactive, data-driven analytics dashboards and web applications using React.js
• Implement backend functionality and integrations using Node.js
• Maintain data quality and consistency across CRM, marketing automation, and reporting systems
• Use Git and Azure DevOps to manage version control, CI/CD pipelines, and deployment processes
• Translate analytical findings into clear, actionable insights for global and regional marketing stakeholders

• At least 3 years of experience in marketing analytics, marketing development, marketing operations, reporting, or a related technical role
• Hands-on experience with Microsoft Azure Data Factory (ADF), including developing, deploying, and maintaining automated data pipelines
• Strong SQL skills, including complex queries, stored procedures, data modelling, and performance optimization
• Strong Python development skills for data extraction, transformation, validation, and automation
• Experience developing REST API integrations between data platforms and marketing or CRM systems
• Familiarity with Azure DevOps, Git, version control, CI/CD pipelines, and deployment processes
• Experience with JavaScript and React.js for developing interactive, data-driven web applications and analytics dashboards
• Experience with Node.js for backend development, REST API integrations, and data processing
• Strong analytical and problem-solving skills, with the ability to translate business requirements into technical solutions
• Understanding of marketing funnel metrics, campaign attribution, and pipeline and revenue analytics
• Strong communication skills and the ability to collaborate with technical and non-technical stakeholders across global teams

• 7-month contract
• 40 hours/week
• Freelancer / independent contractor engagement