Team Lead Content Strategist

• Develop the content strategy for performance channels, particularly Meta, and the online store
• Develop a creative roadmap as well as ad concepts, angles, hooks, and formats
• Build a systematic testing pipeline based on audience insights, awareness stages, and competitive analysis
• Conceptualize and optimize landing pages and funnel pages in collaboration with the Shopify Manager
• Execute the content-driven side of sales events, including messaging arcs, creative concepts, landing pages, and cross-channel timing
• Conduct product and audience research and develop product positioning
• Monitor market, competitor, and platform trends and translate them into content hypotheses
• Provide functional and disciplinary leadership to the graphic design team
• Set priorities, provide feedback, and support the professional development of team members
• Create precise creative briefs and coordinate content production
• Coordinate with Creator Management and shooting planning
• Analyze the performance of creatives and landing pages with the Performance Team
• Derive learnings, iterations, and new concepts
• Build a knowledge base covering audiences, hooks, and scalable formats
• Report directly to the Head of E-Commerce

• Demonstrable experience scaling performance campaigns on Meta; ideally also on TikTok, Google, or YouTube
• Experience creating creatives that have delivered profitable results with significant budgets
• Leadership experience managing a team or creative professionals
• Deep understanding of direct-response principles, awareness stages, hook mechanics, and funnel psychology
• Experience conceptualizing landing pages, funnel pages, or sales events in e-commerce / D2C
• Strong research skills, including customer interviews, review analysis, surveys, competitor research, and Ad Library analysis
• Strong data literacy across ROAS, CTR, hook rate, hold rate, CPA, and conversion rate
• Excellent briefing and communication skills, both written and verbal
• A strong eye for design and the ability to assess creative quality
• Hands-on mentality and a high degree of ownership
• Experience in the fitness, sports, or health sector is a plus
• Experience with UGC and creator content in performance production is a plus
• Experience using AI tools for research, ideation, or creative production is a plus
• Knowledge of Shopify, Klaviyo, or Amazon Marketing is a plus

• Fully remote
• Flexible working hours
• Modern hardware
• Spenditcard with a tax-free monthly benefit of €50
• Personal education budget for professional and personal development
• Regular team events
• Modern work environment at a fast-growing e-commerce brand