Korea Marketing Manager

• Own and execute Cricut’s marketing strategy for South Korea, driving brand awareness, engagement, and sales
• Lead digital-first marketing initiatives across social media, influencer partnerships, content marketing, and community building
• Build and manage relationships with local influencers, content creators, and community leaders in the DIY and lifestyle space
• Plan and execute always-on social media presence across Instagram, YouTube, TikTok, Naver, and other key platforms
• Shape paid media strategy and provide creative direction while working with agencies or partners on execution
• Partner with retail and e-commerce teams to develop co-marketing programs and in-store activations
• Plan and execute offline activations including events, workshops, and retail experiences
• Create and adapt locally relevant content and storytelling for Korean audiences
• Monitor, analyze, and report on marketing performance, using data to continuously improve results
• Manage marketing budgets with a strong focus on ROI and efficiency
• Serve as the local market expert, providing insights on consumer behavior, platform trends, and competitive activity
• Work closely with regional, global, and local partner teams to ensure consistent brand execution while adapting strategies to the Korea market

• Minimum 6+ years of experience in marketing within consumer, lifestyle, FMCG, or e-commerce brands
• Proven experience driving brand awareness and engagement in the South Korea market
• Strong hands-on experience in social media marketing, including content strategy and community management
• Experience managing influencer and creator partnerships end-to-end
• Solid understanding of paid media (Naver, Kakao, Meta, Google, TikTok), with ability to guide strategy and evaluate performance
• Familiarity with Korean e-commerce platforms such as Coupang, Naver Shopping, 11st, and others is a plus
• Strong analytical and data-driven mindset
• Ability to manage multiple priorities in a fast-paced environment
• Fluent in both Korean and English (written and spoken)
• Comfortable working in a lean, fast-moving, startup-like environment