SEO Backlink Specialist

• Execute targeted link-building strategies for approximately 50 SEO client accounts.
• Perform backlink gap analyses against local or industry competitors.
• Identify attainable, high-value backlink opportunities and evaluate existing backlink profiles.
• Collaborate with the SEO team to identify priority pages and develop target-page plans.
• Recommend natural, relevant anchor text.
• Research and maintain prioritized prospect lists for each client.
• Create monthly link-acquisition plans based on client needs and budgets.
• Write personalized outreach emails and communicate with website owners, businesses, and organizations.
• Manage follow-ups, relationships, and placement coordination.
• Submit clients to relevant directories, associations, and industry listings.
• Secure, verify, and monitor quality backlinks and placements.
• Coordinate backlink efforts with priority pages and newly published content.
• Identify partnership, sponsorship, and other relevant placement opportunities.
• Communicate progress, challenges, and opportunities to internal team members.
• Maintain records of prospects, outreach, follow-ups, acquired backlinks, referring domains, anchor text, target pages, and link quality.
• Report on campaign progress, referring-domain growth, referral traffic, and ranking changes.
• Follow white-hat SEO practices and avoid spammy or manipulative tactics.
• Improve link-building workflows, documentation, tracking systems, and campaign efficiency.
• Independently manage organized campaigns, schedules, deadlines, and client-specific acquisition goals.

• 3+ years of experience in SEO link building, off-page SEO, or digital PR.
• Proven ability to research, evaluate, and secure high-quality backlinks.
• Strong understanding of SEO, competitor backlink analysis, and link acquisition strategies.
• Experience with outreach, relationship building, and local SEO.
• Proficiency with Ahrefs, Semrush, or similar SEO tools.
• Excellent research, organization, and written communication skills.
• Experience using Google Sheets, Excel, and project management tools.
• Ability to independently manage multiple client campaigns and deadlines.
• Previous experience at an SEO or digital marketing agency preferred.
• Experience building links for local service-based businesses preferred.
• Familiarity with digital PR, editorial outreach, and relationship-based link acquisition preferred.
• Experience securing links through trade associations, suppliers, business partnerships, and local organizations preferred.
• Knowledge of Google Search Console and Google Analytics preferred.
• Experience improving SEO workflows, processes, and automations preferred.
• Must work 9:00 AM–5:00 PM Mountain Standard Time.

• Remote Work: Work from anywhere—our team is global, and we value work-life balance.
• Growth Opportunities: As a key player you’ll have the chance to shape your role and grow with us.
• Innovative Culture: Join a team that is passionate about leveraging data to solve challenges and drive success in a rapidly evolving market.
• Candidates must agree to Lago’s Confidentiality and Non-Circumvention Agreement as part of the recruitment process.