SEO Specialist, Data Analysis

• Run in-depth Data Dive analysis to identify indexing gaps, underperforming keywords, and CRO opportunities
• Build category-level keyword hierarchies ranked by relevance, volume, and conversion potential
• Track organic ranking, indexing status, CTR, and CVR trends across priority ASINs
• Refine keyword strategy based on performance signals and search term reports
• Translate keyword and indexing data into prioritized keyword sets and benefit-driven content structures for the copywriter
• Ensure keyword placement recommendations support organic ranking and paid performance
• Sync with PPC every 2–3 weeks to review performance metrics and align on keyword updates
• Collaborate with copywriter, design, and brand teams to align listing content and keyword strategy
• Coordinate catalog structure, parent/child variations, and compliance checks before go-live
• Support product launches with pre-aligned keyword strategy and backend keyword sets
• Execute 30/60/90 optimization rollouts across priority ASINs
• Optionally write and update titles and item highlights for legacy product relaunches
• Maintain a Content Tracker for optimized ASINs, pending updates, and performance triggers
• Run monthly optimization cycles tied to PPC signals and category importance
• Ensure brand and Amazon category compliance, especially within baby products

• Data Dive proficiency required; deep, hands-on experience is non-negotiable
• Data Dive certification is a strong plus
• Strong, current knowledge of Amazon SEO mechanics, including indexing logic, keyword prioritization, relevance, and character limits
• Strong data analysis skills; ability to interpret CTR, CVR, ranking, and indexing trends and turn them into action
• Skill balance of approximately 60–70% technical/analytical and 30–40% copywriting
• Comfortable working independently once ramped up
• Experience managing large catalogs with multiple SKUs and ongoing launches
• Proven experience in baby products or regulated consumer categories strongly preferred
• Highly organized, structured, and deadline-driven
• Curious and self-motivated
• Autonomous and comfortable making progress without close oversight
• Strong communicator, especially when translating technical findings into clear takeaways for non-technical teammates
• Stable home setup and reliable internet connection

• Autonomy valued
• Training provided
• Strategic ownership of keyword research and category-level SEO performance
• Cross-functional collaboration with PPC, brand, and creative teams
• Opportunity to shape scalable systems and templates
• Fast-moving environment where performance and ideas matter
• Growth, innovation, and impact opportunities
• Assessment process generally under 45 minutes
• Opportunity to schedule a first interview once selected