Chief Marketing Officer – Healthcare

• Co-create the company, product and go-to-market strategy with the founding team and medical leadership
• Define brand positioning, communication strategy and market narrative for an online, coordinated, multi-specialty cardio-metabolic clinic
• Design and execute full-funnel marketing across awareness, acquisition, conversion, retention and patient engagement
• Build and optimize acquisition funnels across Google, Meta, email, remarketing and other digital channels
• Develop marketing automation for patient education, onboarding, activation, reactivation and long-term engagement
• Build a data-driven growth model using CAC, LTV, ROI, conversion rate, retention, churn and activation metrics
• Create a multi-channel content and communication ecosystem across video, social media, expert content, blog, email, paid ads and landing pages
• Translate complex cardio-metabolic topics into clear, trustworthy communication for patients and business partners
• Develop educational campaigns around prevention, diagnostics, lifestyle change, obesity, diabetes, hypertension, insulin resistance, cardiovascular risk and metabolic health
• Build credibility through expert-led content, medical authorities, partnerships and PR
• Design and test messaging, landing pages, funnels and campaigns through structured experimentation and A/B testing
• Collaborate with medical, product, sales and operations teams to align marketing with patient experience and needs
• Recruit and lead a marketing team across performance, content, creative, analytics and partnerships
• Manage external partners, agencies, creators, experts and media relationships
• Ensure compliance with healthcare advertising, data protection and medical communication standards in Poland and the EU

• At least 8+ years in marketing
• At least 3+ years in a senior leadership role (Head of Marketing, VP, CMO or equivalent)
• Track record of building and scaling growth in a startup
• Experience owning a marketing budget and accountability for revenue-linked targets
• Strong full-funnel and performance marketing background, with ability to run channels hands-on
• Ability to build brand and positioning for complex, expert-driven or trust-based products
• Data-driven decision-making and comfort with CAC, LTV, ROI, retention, churn, analytics and attribution tooling
• Experience with GA4, GTM, Looker Studio, BigQuery or similar
• Experience with CRM, marketing automation and lifecycle communication
• Experience recruiting, leading and developing a marketing team and managing agencies
• Ability to work with founders, investors and senior stakeholders and represent the company externally
• Comfort building from zero in a high-ambiguity, regulated environment
• Strong content and messaging skills
• Readiness to combine strategy with hands-on execution
• Ability to work in a fast-paced, early-stage environment with limited structure and high ambiguity
• Fluent Polish and English, spoken and written
• Experience in healthtech, healthcare, wellness, medtech, digital health or patient-facing healthcare products is a strong plus
• Understanding of cardio-metabolic health areas is a strong plus
• Knowledge of the Polish healthcare, wellness and digital health ecosystem is a strong plus
• Experience with regulated or trust-based products is a strong plus
• Experience with B2C, B2B2C or hybrid healthcare models is a strong plus
• Familiarity with modern MarTech stacks and AI-driven tools is a strong plus
• Experience with SEO/SEM and basic understanding of GEO is a strong plus
• Experience with multi-channel content pipelines and A/B testing is a strong plus
• Experience building a healthcare or wellness brand from concept to market awareness is nice to have
• Experience working with healthcare professionals is nice to have
• Experience in PR and media communication is nice to have
• Experience with influencer, ambassador or expert-led marketing is nice to have
• Understanding of medical marketing compliance, Polish and EU regulations, GDPR, Google/Meta Ads policies and healthcare advertising restrictions is nice to have
• Experience with patient education, prevention campaigns or long-term engagement programs is nice to have
• Insight into healthcare markets in Poland and the EU is nice to have
• Legal permission to work in the EU

• Bonus scheme based on measurable growth, revenue and marketing performance targets
• Potential equity package in the company you help build, subject to the agreed cooperation terms
• Support from an experienced startup studio and capital group
• Access to healthcare experts, startup-building know-how and industry partners
• Fast decision-making, short feedback loops and tangible impact
• High autonomy and ownership across strategy, execution, team building and marketing budget