Creative Strategist – Direct Response, Full-Time or Contract

• Conduct customer, market, and competitor research
• Develop new angles, hooks, and creative hypotheses
• Create hooks, scripts, VSLs, and advertorials
• Build swipe files for the DACH and US markets
• Use Meta Ads Manager, Triple Whale, and Rule1 for performance analysis
• Identify scalable concepts, creative fatigue, and suitable winners for iteration
• Prioritize iterations together during the weekly call
• Own the handoff from strategy to production
• Create execution-ready briefs for six video editors
• Provide creative feedback and prioritize iteration cycles
• Own your concepts and ideas within the testing roadmap and messaging playbook
• Improve the loop of insight, hypothesis, test, signal, learn, iterate, and scale
• Work with Claude for research, hook ideation, copy iteration, and pattern recognition
• Collaborate with the Founder and Head of Growth on strategy and the testing roadmap

• German at C1/C2 level
• At least 2 years of experience in Direct Response Copy or Performance Creative in DTC e-commerce
• Demonstrable Meta track record: your own creatives have supported significant ad spend
• Experience working with brands generating seven-figure annual revenue
• Ability to derive concrete creative decisions from data
• Experience with high-velocity creative testing
• Clear editor briefs and an independent working style
• Experience with AI-assisted creative workflows
• Submit three ads for which you personally created the script or creative strategy
• Provide the highest monthly spend achieved by one of your own creatives
• List your last three positions, including brand, dates, and role

• Fixed monthly retainer plus a performance share on your creatives
• Total monthly compensation in the five-figure range possible with strong performance
• 100% remote
• Long-term engagement
• No exclusivity required
• Existing creative setup with six video editors
• Small team, short communication lines, and genuine influence on strategy and the testing roadmap
• Direct collaboration with the Founder and Head of Growth
• US expansion starting in Q1 2027 – be part of it from the beginning