Senior ERP Product Marketing Manager – QuickBooks Migration

• Own positioning and messaging for the QuickBooks Graduates program
• Develop content strategy helping growing small businesses graduate from QuickBooks to cloud ERP
• Create differentiated narratives explaining Acumatica's value and differentiation from QuickBooks and other SMB accounting and ERP tools
• Build industry- and micro-vertical-specific messaging for construction, manufacturing, distribution, and professional services
• Create thought leadership assets grounded in customer profiles, industry insights, and market insights
• Support end-to-end go-to-market strategies for QuickBooks Graduates campaigns
• Partner with customer advocacy to elevate customer stories and videos from businesses that switched from QuickBooks
• Collaborate with product, sales, and industry/vertical teams on roadmaps, priorities, and capabilities relevant to QuickBooks migration
• Use performance data and analytics to guide strategy, evolve content, and evaluate campaign effectiveness
• Create video scripts, perform light video edits, and develop product overview, comparison, and point-and-click demo experiences
• Maintain website messaging, comparison guides, datasheets, infographics, brochures, and related program assets
• Support release planning and alignment on positioning as offerings evolve
• Support trade shows, industry events, partner and customer events, presentations, webinars, and thought leadership sessions
• Translate product functionality and benefits into value for small business buyers across program and industry-specific messaging

• A minimum of three to five years of product marketing experience
• Deep knowledge of small business accounting software (QuickBooks or comparable), ERP business management systems, accounting processes, business technology, and B2B marketing strategies
• Experience marketing to or supporting construction, manufacturing, distribution, or professional services is a plus
• Educational background in marketing, English, public relations, journalism, business, philosophy, computer science, or a related field
• Exceptionally strong writing ability
• Ability to explain complex features using clear, direct language and translate technical ERP capability into plain-spoken benefits for small business owners
• Analytical mind and creative approach to messaging
• Excellent organization, multitasking ability, and strong communication
• Experience working with marketing technologies is preferred, including WordPress, Jasper or comparable AI tools, Camtasia, Asana, CRM applications, SharePoint, and Wistia
• Direct experience with QuickBooks (Online or Desktop) is a strong plus
• Team player who commits to collaboration and shared success
• Genuine passion for supporting others, practical and optimistic outlook, and willingness to go the extra mile

• Work remotely
• Work/life balance
• Exceptional professional and financial growth potential
• Annual bonus and stock eligibility for certain roles, based on individual performance
• Sales incentives eligibility for certain roles, based on revenue or utilization and plan terms