Digital Analytics Specialist

• Design, implement, and deliver modern digital measurement and data solutions for customers
• Implement and manage digital analytics platforms, event tracking frameworks, customer data platforms, and data pipelines
• Ensure reliable, scalable, and accurate data collection across web and mobile platforms
• Translate business and marketing requirements into scalable tracking and measurement architectures
• Create robust analytics solutions and technical documentation
• Collaborate with marketing teams, engineers, and data stakeholders
• Communicate technical measurement concepts to technical teams and marketing stakeholders
• Solve complex technical tracking and measurement problems

• Strong Experience working with Google Analytics (GA4) and Google Tag Manager (GTM)
• Strong Experience designing and implementing data layers and event tracking frameworks
• Excellent verbal and written communication skills in English
• Experience integrating analytics and marketing data into data warehouses and BI tools
• Experience building analytics data pipelines and transformations using tools such as dbt or similar frameworks
• Familiarity with identity stitching and user identity frameworks across web, mobile, and backend systems
• Experience working in the Digital Commerce domain, including tracking shopping cart, checkout flows, and conversion funnels
• Experience with cloud platforms such as Google Cloud Platform or AWS
• Experience with Mobile Measurement Platforms (MMPs) such as AppsFlyer, Adjust, Branch, Kochava, or Singular
• Must be based in India
• Must be comfortable working as a freelancer/contractor
• Must be fluent in English and comfortable working in an English-speaking environment

• No benefits or compensation extras are explicitly stated
• Freelance/contractor work arrangement is offered