Marketing Lead

• Own lead generation to support annual revenue targets and B2C growth
• Set marketing strategic direction across campaigns, messaging, and brand
• Build quarterly plans, identify new marketing channels, and run tests
• Negotiate marketing agreements with partners and external resources; research and evaluate channel partners
• Own the annual marketing review, including performance analysis, market trends, and strategy shifts
• Maintain oversight of DRM brand standards
• Give final approval for email marketing/sequences, social media, blogs, paid advertising, print materials, and collateral
• Identify and approve website updates
• Oversee content creation and data cleanup/organization
• Manage and optimize the marketing budget for ROA; recommend and manage budget allocation
• Negotiate and execute agreements with marketing resources such as PPC agencies and CRO providers
• Review initiatives for budget and strategic alignment
• Determine budgets for the ambassador program and other strategic initiatives
• Identify needs for marketing tools/assets and define requirements, specifications, and budgets
• Direct the Marketing team in sourcing and implementing solutions or engaging outside experts
• Oversee backend builds, landing pages, and UX/template updates
• Define quarterly marketing goals, KPIs, and success metrics; own the marketing Scorecard
• Monitor Scorecard metrics/KPIs weekly, flag off-track metrics, and recommend corrective action
• Audit quarterly results and refine priorities, including Scorecard and Rocks
• Ensure Scorecard metrics/KPIs are accurately reported using analytics tools
• Conduct final QA across marketing initiatives, channels, platforms, and vendors
• Sit on the leadership team and own the Marketing seat in the EOS structure, including Rocks, Scorecard, and L10 meetings
• Ramp up on current programs, brand standards, and tech stack within the first 90 days
• Complete knowledge transfer from the outgoing CMO
• Establish quarterly Rocks and take ownership of the Scorecard
• Build working relationships with Marketing Coordinator contractors and clarify roles
• Present an initial 90-day marketing plan to leadership

• 7+ years of marketing experience with at least 2+ years in a leadership/management role
• Experience owning marketing strategy and execution in a small-to-mid-size company, ideally $5M–$20M revenue range, in a strategic and hands-on capacity
• B2C marketing experience, ideally including direct mail/print, ambassador or referral programs, and paid media (PPC/CRO)
• Proven track record managing a marketing budget for ROA/ROI and negotiating vendor/agency agreements
• Experience managing people, including junior team members and technical contractors
• Comfort working in a company that runs on EOS — Rocks, Scorecards, L10s, and accountability charts; EOS experience strongly preferred
• Strong grasp of digital marketing fundamentals: content, email/SMS, SEO/SEM, marketing automation, and website/landing page coordination
• Excellent communication skills and ability to present strategy and Scorecard results clearly to leadership
• Familiarity with Customer.io, Google Analytics, monday.com, Excel/Google Sheets
• Experience transitioning from a fractional/consulting marketing leader into an in-house structure is a nice to have
• Experience with direct-to-consumer channels such as mailers, print, stuffers, newspaper inserts, and swag/promotional campaigns is a nice to have

• Work remotely
• Vacation: 10 business days a year
• Holidays: 5 National Holidays a year
• Company Holidays: 5 Company Holidays a year (Christmas Eve, Christmas Day, New Year's Eve, New Year's Day, Zipdev Day)
• Parental Leave
• Health Care Reimbursement
• Active Lifestyle Reimbursement
• Quarterly Home Office Reimbursement
• Payroll Deduction Purchase Plans
• Longevity Bonus
• Continuous Learning Bonus
• Access to Training and Professional Development Platforms