Junior Media Buyer

• Assist in planning and executing paid media campaigns based on campaign objectives and target audiences
• Set up, monitor, and optimize campaigns across Meta, Google Ads, TikTok, Snapchat, and other relevant platforms
• Conduct basic audience and competitor research
• Assist with targeting, retargeting, lookalike audiences, and campaign segmentation
• Analyze campaign performance and provide actionable insights
• Assist with budget allocation and pacing to ensure efficient spending
• Support A/B testing for creatives, audiences, placements, and ad copy
• Coordinate with Content, Creative, Account Management, and Performance Marketing teams
• Ensure proper campaign setup, tracking, and UTM implementation
• Stay updated on advertising platform changes and digital marketing trends

• 0–2 years of experience in media buying, paid advertising, digital marketing, or a related field
• Basic knowledge of Meta Ads Manager and Google Ads
• Familiarity with TikTok Ads and Snapchat Ads is a plus
• Good understanding of digital marketing KPIs and performance metrics
• Basic knowledge of Google Analytics / GA4 and conversion tracking
• Strong analytical and numerical skills
• High attention to detail and willingness to learn
• Meta Blueprint certification is a nice to have
• Google Ads certification is a nice to have
• Google Analytics certification is a nice to have
• Previous experience in a digital marketing agency is a nice to have
• Experience with lead generation, e-commerce, app-install, or awareness campaigns is a nice to have
• Knowledge of the Saudi/GCC digital advertising market is a nice to have
• Experience working with media budgets and campaign performance reports is a nice to have