Ads Strategist – Marketing Services

• Develop and manage advertising campaigns using Facebook Ads Manager.
• Manage 20+ ad accounts, ensuring optimal structure and performance.
• Create compelling ad creatives, including copywriting and image selection.
• Analyze performance data to drive campaign improvements.
• Present detailed campaign performance reports to clients.
• Provide data-driven recommendations for optimizing campaign performance.
• Collaborate with clients to align campaign goals, audiences, and budgets.
• Ensure quality assurance for ads, targeting accuracy, and correct landing page links.
• Boost organic content on client pages.
• Install and configure Meta Pixels on websites and applications via Google Tag Manager (GTM).
• Troubleshoot Meta Pixel functionality and data discrepancies.
• Define and set up custom conversions to track specific user actions.
• Develop and manage custom audiences based on pixel data.
• Use pixel data to create and update client lists for personalized advertising strategies.
• Stay updated with Meta advertising practices and updates.
• Implement new strategies and tools to enhance tracking and marketing capabilities.
• Collaborate with marketing and development teams on Meta Pixels and ad campaign integration.
• Work with the creative team on ad creative development.

• 3-4 years in Facebook advertising campaign management.
• Expertise in Facebook Ads Manager and Meta Business Suite.
• Experience with Meta Ads Manager for multiple clients.
• Proficiency in tracking setups, web campaign traffic analysis, and audience engagement metrics.
• Strong project management and attention to detail.
• Analytical skills for data-driven campaign recommendations.
• Excellent communication skills for effective client interactions.
• Experience in running video ads.
• Familiarity with other digital marketing channels (e.g., Google Ads) is a plus.
• Media buying, planning, and creative strategy on Meta platforms.
• Proficiency in HubSpot or similar CRMs.
• Knowledge of Asana or similar project management software.
• Experience with Canva for creative development.
• Copywriting and editing skills.

• Remote work: Work from anywhere—our team is global, and we value work-life balance.
• Growth opportunities: As a key player you’ll have the chance to shape your role and grow with us.
• Innovative culture: Join a team that is passionate about leveraging data to solve challenges and drive success in a rapidly evolving market.
• Confidentiality and Non-Circumvention Agreement as part of the recruitment process.