Digital Marketing Specialist – SEO, AI Optimisation

• Lead SEO and AI Optimisation across all subsidiaries and markets, covering traditional search and AI-era search (AIO, GEO, AEO and SXO)
• Stay ahead of trends such as AI search tools, voice search and mobile-first indexing
• Run technical audits and fixes for site speed, Core Web Vitals, structured data, schema markup and analytics integration
• Oversee website management and redesign, including fast load times, intuitive UX, clear navigation and brand-aligned content
• Drive content strategy and optimisation, including keyword research, on-page improvements, AI-assisted blogging and quality visuals
• Implement and integrate CRM systems to capture, track and nurture leads, automate follow-ups and align with the sales pipeline
• Track organic traffic, lead quality, conversion rates and ROI using Google Analytics, Search Console, SEMrush/Ahrefs and CRM dashboards
• Provide data-driven recommendations to executive leadership
• Collaborate with marketing, development and sales teams on digital best practices
• Drive group-wide campaigns and events across subsidiaries and build collaboration across businesses

• Bachelor’s degree in Marketing, Business, Communications or a related field
• 5+ years of digital marketing experience, with a strong SEO/AIO track record
• Experience in email marketing
• Solid grasp of website metrics, web analytics and data-driven decision-making
• Proficiency with SEO/SEM tools and CMS platforms such as WordPress
• Proficiency in using AI tools to develop marketing assets, including copy, blog content, images and video
• Familiarity with CRM systems and marketing automation
• Strong writing skills and clear communication, with the ability to work with colleagues at all levels
• Creative problem-solver who can manage multiple projects to deadline

• Competitive compensation
• Performance bonus
• Remote working