Ads Creative Strategist – E-commerce

• Research and reach out to potential content creators.
• Develop a deep understanding of each client’s brand, values, customer avatars, and requirements.
• Create detailed script briefs aligned with brand guidelines and video footage concepts.
• Liaise with content creators and assemble teams for projects.
• Strategize script briefs based on current TikTok and Instagram trends.
• Prepare creator briefs including required B-roll footage.
• Research creators matching each brand’s customer-avatar goals and testing concepts.
• Communicate project scope to potential creators.
• Select and arrange content creators for projects.
• Perform quality control on video ad variations and submitted content.
• Provide feedback on received content.
• Monitor ongoing TikTok and Instagram Reels trends.
• Occasionally communicate directly with clients.
• Assist with other tasks as required by the Product Manager.

• Proven experience in coming up with engaging creative content across a range of niches.
• Demonstrable knowledge of social media trends, with particular emphasis on TikTok and Instagram Reels.
• Excellent interpersonal skills to clearly and effectively communicate with content creators, colleagues, and clients.
• Ability to come up with creative concepts based on current and foreseeable trends.
• Strong presentation, organizational, time management, and interpersonal skills.
• Highly accountable, responsive, and able to meet deadlines.
• Aptitude for working with people, problem-solving, and thinking critically / analytically.
• Growth and results-driven mindset; able to handle and implement constructive criticism.
• Familiarity with working autonomously and managing time.
• Availability and responsiveness during office hours, Mondays to Fridays between 3–6 PM BCN time.
• Stable internet connection and a laptop or PC; ability to attend virtual video conferences.
• Fluent English verbal and written communication skills.
• Openness to receiving and giving constructive feedback productively.