Paid Media Manager – Freelance

• Plan, manage, and implement digital campaigns across key paid channels, focusing mainly on TikTok and Meta
• Activate campaigns and analyse results to optimise performance
• Use a test-and-learn approach to improve campaign performance against KPIs
• Build and maintain relationships across departments and with clients
• Present findings to clients regularly
• Report on campaign performance
• Make data-led recommendations to enhance performance
• Stay current with channel updates and suggest campaign changes where needed
• Work closely with the Director of Paid Strategy and internal and external stakeholders

• 3+ years of experience in digital paid media roles (TikTok / Meta / YouTube)
• Deep understanding of the paid social advertising landscape
• Proven track record of improving campaign performance through data analysis
• Confidence managing paid media budgets of $500k+
• High proficiency in Excel
• Strong numeracy and analytical skills
• Ownership mindset and high attention to detail on administrative tasks
• Ability to make and justify decisions that drive client performance
• Comfort working with clients and teams across multiple countries and time zones
• Application materials must reflect the applicant’s own judgement and experience
• Right to work in the given location; visa and sponsorship details must be provided if applicable

• Interview-process adjustments and support for candidates with a condition or requiring an adjustment
• AI tools encouraged to elevate work