Growth Marketing Specialist

• Develop and execute email marketing campaigns, sequences, newsletters, automations, and workflows
• Optimize marketing systems and processes from top-of-funnel awareness through customer acquisition
• Optimize customer experience and increase customer lifetime value
• Design lead magnets, resources, content, brochures, and landing pages
• Develop, schedule, and analyze content across media channels
• Manage social media presence, including content creation, posting, comment responses, and metric monitoring
• Write and edit marketing copy for social media, email, and website channels
• Track KPIs and campaign performance, including website traffic, leads generated, and customer engagement
• Coordinate and manage video content and the production pipeline, including videographer management and scheduling
• Create and manage project timelines to complete campaigns and initiatives on time
• Manage the company website, including content updates, functionality, and performance improvements
• Coordinate and execute trade shows, conferences, and product launches
• Coordinate marketing activities with sales, product development, and customer service
• Coordinate sponsorships and partnerships to increase brand awareness and reach new audiences
• Collaborate with leadership on strategic and big-picture goals while owning tactical implementation and execution
• Partner with sales and business development to convert marketing activity into qualified pipeline

• AI and tech fluency, including comfort adopting AI tools such as ChatGPT, Claude, EmDash CMS and similar
• Ability to quickly learn and build new AI-enabled workflows
• Excellent written skills and samples of previous work
• Analytical and data-driven approach
• Ability to track pipeline contribution, cost per qualified lead, website and search performance, and draw out actionable insights
• Self-starter able to determine what needs to happen, when, and how
• Teachable and coachable attitude
• Comfort owning hard targets and being accountable for qualified pipeline and brand presence outcomes
• Experience in a growth marketing, direct marketing, or marketing automation environment is implied by the role, but no explicit minimum experience requirement is stated
• Basic video editing skills are a plus

• Completely remote role or work within any of the company's 25 offices throughout Australia
• Flexible work hours
• Direct access to leadership and real strategic influence
• Superannuation