Events and Brand Experiences Lead

• Lead Asaas’s events strategy, connecting owned experiences, sponsorships, and third-party events to brand and business objectives
• Build and continuously improve the annual events plan, defining priorities, formats, audiences, objectives, and investment criteria
• Lead the Events team, providing strategic direction, setting priorities, fostering autonomy and development, and ensuring excellence in execution
• Manage end-to-end event projects, from concept and experience design through production, operations, on-site execution, and post-event follow-up
• Develop experiences aligned with Asaas’s positioning and identity, pursuing differentiation, innovation, and meaningful connections with target audiences
• Manage the department’s budget and investments in events and sponsorships
• Lead the management of partners, agencies, production companies, vendors, venues, speakers, and other stakeholders
• Work collaboratively with Branding and Marketing
• Establish and track performance indicators related to awareness, demand generation, relationship building, engagement, business opportunities, and ROI
• Structure post-event insights and analyses to drive continuous improvement

• Solid experience in planning, managing, and executing events and brand experiences, including owned events, sponsorships, and participation in third-party events
• Experience leading teams and managing people
• Experience managing complex end-to-end projects involving multiple stakeholders, vendors, agencies, and different departments across the company
• Knowledge of budget management
• Knowledge of vendor negotiation
• Knowledge of defining and tracking performance indicators and return on investment for events
• Strategic, organized, and results-oriented mindset
• Experience planning and executing large-scale events for audiences of 5,000 or more
• Comprehensive experience with major industry trade shows, from planning and booth activation to lead generation, management, and follow-up
• Familiarity with CRM platforms such as HubSpot
• Experience integrating events, data capture, and relationship-building journeys
• Experience in technology, financial services, B2B, SaaS, and/or Enterprise-focused businesses

• Medical and dental insurance with no copay
• Life insurance
• Prescription drug allowance
• Fitness allowance
• Four free therapy or nutritionist sessions per month
• Chair massage at headquarters
• Flexible meal and food allowance on a Visa card
• Free food at headquarters
• Childcare allowance
• Parental support program
• Extended maternity and paternity leave
• In-house training platform
• Education allowance covering 70% of undergraduate degree and language-course tuition, as well as the purchase of courses and books
• Home office allowance
• Work equipment
• Home office furniture allowance
• Partnership with WOBA for coworking access throughout Brazil
• Birthday month day off
• Happy hour allowance
• Referral bonus for recommending new employees
• Annual performance-based bonus
• Stock options plan
• No dress code