Lifecycle Marketing Specialist

• Build a dedicated lifecycle and retention marketing function
• Own the customer journey from sign-up through activation, conversion, and long-term retention
• Own the lifecycle marketing roadmap and campaign calendar end to end, including strategy, briefing, execution, measurement, and iteration
• Lead always-on and triggered campaigns across onboarding, activation, engagement, conversion, retention, expansion, and win-back
• Analyze customer segments, usage patterns, behavior, and lifecycle stage to personalize messaging, timing, and channel mix
• Translate positioning and messaging into lifecycle campaigns tailored to each channel, segment, and journey stage
• Partner with Marketing, Growth, Product, Data/Analytics, Support, and Customer Success
• Test and optimize messaging, timing, channels, and segmentation logic using performance data
• Report on activation, conversion, retention, churn, and LTV performance and turn results into a prioritized roadmap
• Use AI tools for segment and cohort analysis, personalization, campaign and copy variants, and journey mapping
• Work directly with the Principal Product Marketing Manager on positioning and product strategy

• Proven experience owning a lifecycle marketing roadmap and campaigns at a SaaS company
• Product marketing background with a deep understanding of messaging, positioning, and personas
• Deep knowledge of customer segmentation and the levers that drive activation, conversion, and retention at each stage
• Track record of lifecycle campaigns with measurable revenue impact
• Hands-on cross-channel execution across email, in-app messaging, and push/SMS
• Data-driven approach and fluency with analytics tools and dashboards
• Deep, structured use of AI for segmentation, personalization, and campaign development as part of everyday work
• Excellent written English
• Experience with a self-serve or product-led SaaS motion

• Flexible working environment with remote and hybrid working options
• Performance-based bonus system
• Stock options
• Courses, conferences, and access to learning resources
• Career growth and internal mobility support
• Health coverage tailored to each country
• Wellness programmes and access to fitness options
• Quarterly company-wide Mental Health Days
• Flexibility for parents
• airSlate Junior Club for kids
• Company-wide family days
• Pet-friendly approach
• Charitable support through the airSlate Care programme
• Matching employee donations
• Open communication and company-wide Q&A sessions