Performance Marketing Apprentice

• Support the Performance Marketing team with campaign reporting and day-to-day analysis
• Prepare daily, weekly and monthly performance reports across paid marketing channels
• Use Excel and Google Sheets to organize, clean, analyze and present campaign data
• Track spend, impressions, clicks, leads, conversions, CPA, CPC, CTR and conversion rates
• Maintain marketing dashboards, reporting sheets and campaign trackers
• Perform campaign QA before and after launch, checking links, landing pages, UTMs, creatives and campaign settings
• Support campaign setup and monitoring across Google Ads, Meta Ads, Microsoft Ads and other digital advertising channels
• Identify performance trends, changes and anomalies in campaign data
• Create UTMs, campaign naming conventions and tracking documentation
• Conduct keyword, audience, competitor and market research
• Organize campaign assets, creative files, landing page links and tracking information
• Review search terms, placements, audiences and campaign-level reports under guidance
• Document campaign changes, tests, learnings and optimization activities
• Provide status updates on tasks, blockers and questions
• Collaborate with Creative, Analytics, Web and Marketing Operations teams
• Use ChatGPT and other AI tools for research, reporting, documentation, campaign ideation and workflow efficiency
• Learn HighLevel’s marketing ecosystem, paid advertising strategy and internal reporting processes

• Currently pursuing or recently completed coursework in Marketing, Business, Communications, Analytics, Finance, Economics, Computer Science or a related field
• Interest in performance marketing, digital advertising, marketing analytics or growth marketing
• Basic understanding of digital marketing concepts and the customer acquisition funnel
• Basic knowledge of Microsoft Excel and/or Google Sheets is required
• Familiarity with spreadsheet formulas, pivot tables, reporting or data visualization is a plus
• Exposure to Google Ads, Meta Ads, Microsoft Ads, Google Analytics or similar marketing platforms is a plus, but not required
• Experience using AI tools such as ChatGPT for research, analysis, reporting, documentation or workflow creation is preferred
• Strong attention to detail
• Willingness to ask questions and take accountability
• Quick learner willing to take on challenging tasks
• Initiative to find the resources needed to be successful
• Excellent verbal and written communication skills
• Strong collaboration, time-management and prioritization skills
• Ability to manage multiple tasks and communicate priorities clearly
• Schedule availability Monday–Friday, 6:30 PM–3:30 AM IST

• 6-month apprenticeship programme
• Remote work arrangement
• Practical hands-on experience in campaign reporting, performance analysis, campaign QA, research, documentation and paid marketing operations
• Exposure to Google Ads, Meta Ads, Microsoft Ads and other paid media channels
• Experience with ChatGPT and other AI tools
• Cross-functional collaboration with Creative, Analytics, Web and Marketing Operations teams