Email and Lifecycle Marketing Specialist

• Own and continuously improve the Klaviyo flow architecture across acquisition, onboarding, engagement, retention, winback, and other key lifecycle stages
• Build, test, schedule, and launch email campaigns independently while maintaining an accurate campaign calendar
• Develop customer segments for more relevant messaging, stronger personalization, and better lifecycle performance
• Build and execute SMS campaigns and automations as part of an integrated email and retention strategy
• Own retention initiatives including churn-save programs, winback campaigns, upgrade offers, subscription messaging, and other customer lifecycle experiments
• Manage and troubleshoot the Klaviyo and Recharge integration to ensure subscription and customer data flows accurately between platforms
• Monitor email deliverability, list health, sender performance, and engagement signals, and resolve issues before they negatively affect results
• Analyze lifecycle performance and translate campaign, flow, and customer data into clear reporting and actionable recommendations
• Design and run tests across messaging, offers, segmentation, timing, and lifecycle journeys, explaining the rationale behind each test
• Troubleshoot execution issues independently using platform documentation, support resources, and AI tools before escalating routine problems

• 3-6+ years of experience in lifecycle, retention, CRM, or email marketing, with flexibility on exact seniority for candidates with strong hands-on experience
• Deep, hands-on Klaviyo experience, including personally building campaigns, automations, flows, segments, and reporting
• DTC or e-commerce lifecycle marketing experience
• Experience designing and maintaining lifecycle flow architecture rather than only managing or reviewing other people's work
• Hands-on experience with customer segmentation, SMS marketing, email deliverability, and list health
• Experience executing retention programs such as churn-save initiatives, winbacks, subscription offers, upgrades, or similar lifecycle campaigns
• Ability to work independently, troubleshoot problems, follow detailed instructions accurately, and take ownership through completion
• Hands-on knowledge of the Klaviyo + Recharge integration and subscription data flows
• Strong experience with subscription-based e-commerce businesses
• Experience creating email assets in Canva, Photoshop, or AI-powered creative tools
• Experience developing lifecycle strategy and explaining the reasoning behind campaign, segmentation, testing, and automation decisions
• Familiarity with using AI tools to accelerate creative production, analysis, research, and troubleshooting

• Remote work
• Full-time, long-term contractor arrangement