Media Buyer / Creative Strategist

• Own 4–6 DTC accounts as strategist, media buyer, creative lead, and direct client contact
• Manage monthly ad budgets ranging from $30,000 to $1,000,000 per account
• Present results, plans, and reasoning directly to clients
• Research customer reviews, ad comments, support tickets, Reddit, and competitor ad libraries
• Use internal tooling to OCR and transcribe ads and connect them to performance
• Develop creative angles, write briefs and scripts, and direct editors and designers
• Manage revision rounds and maintain the creative quality bar
• Launch approximately 8–10 new ads per week in batches every 1–1.5 weeks
• Build and test advertorials, comparison pages, and product detail pages
• Deploy landing pages to Vercel and test them live on subdomains
• Diagnose and resolve bottlenecks involving creative, offers, AOV, landing pages, and checkout
• Optimize and report on new-customer CPA and new-customer ROAS
• Form opinions on attribution and defend optimization decisions

• Hands-on Meta advertising experience at meaningful spend for DTC and eCommerce brands
• Demonstrable results involving CPA, ROAS, revenue, and implemented improvements
• Experience using Claude or an equivalent AI tool as part of daily work
• Ability to build and ship landing pages using AI
• Ability to research, write, and build a converting page from scratch
• Native or near-native English direct-response writing ability
• Experience writing hooks, scripts, ad copy, and advertorials
• Clear communication and ability to explain, defend, and sell ideas to clients
• Ability to direct editors and designers and maintain creative quality
• Ability to work US Eastern business hours for client calls
• Ability to diagnose and address creative, offer, AOV, landing-page, and checkout bottlenecks
• Experience with attribution and ability to defend optimization decisions
• Shopify store or eCommerce brand experience is a bonus
• Ability to use Claude Code, deploy pages to Vercel, and test them on subdomains is expected from the role description

• Work on real brands with real budgets
• Aggressive testing and rapid learning
• Opportunity to build scalable frameworks
• Growth into senior strategy
• Increased responsibility and career growth based on performance
• Remote work with the ability to live anywhere worldwide
• Flexible daily schedule outside US Eastern business hours