Senior Product Marketing Manager – QuickBooks Migration

• Own positioning and messaging for Acumatica’s QuickBooks Graduates program
• Develop differentiated narratives showing why and when small businesses outgrow QuickBooks
• Build industry- and micro-vertical-specific messaging for construction, manufacturing, distribution, and professional services
• Create thought leadership assets and market-informed positioning
• Support end-to-end go-to-market strategies for QuickBooks Graduates campaigns
• Review and elevate customer stories and videos with the customer advocacy team
• Collaborate with product, sales, and industry/vertical teams on roadmaps, priorities, and capabilities
• Use performance data and analytics to evaluate campaigns and refine content strategies
• Create video scripts, perform light video edits, and develop comparison/product overview videos and point-and-click demos
• Maintain website messaging, comparison guides, datasheets, infographics, brochures, and other program assets
• Support release planning and alignment of internal and external teams
• Support trade shows, industry events, partner and customer events, presentations, webinars, and thought leadership sessions
• Report directly to the VP of Product Marketing

• 3–5 years of product marketing experience required
• Deep knowledge of small business accounting software, including QuickBooks or comparable systems
• Knowledge of ERP business management systems, accounting processes, business technology, and B2B marketing strategies
• Experience in construction, manufacturing, distribution, or professional services is a plus
• Educational background in marketing, English, public relations, journalism, business, philosophy, computer science, or a related field
• Exceptionally strong writing skills
• Ability to explain complex features clearly and translate technical ERP capabilities into plain-spoken benefits
• Analytical mindset and creative approach to messaging
• Excellent organization and multitasking ability
• Strong communication skills
• Experience with marketing technologies is preferred, including WordPress, Jasper or comparable AI tools, Camtasia, Asana, CRM applications, SharePoint, and Wistia
• Direct experience with QuickBooks Online or Desktop is a strong plus
• Team-oriented, collaborative, positive, and adaptable approach

• Annual bonus eligibility
• Stock eligibility
• Sales incentives based on revenue or utilization for certain roles
• Medical, dental, and vision insurance for employees and dependents (US-based employees)
• Employer-paid short-term and long-term disability coverage
• Basic life coverage
• 401(k) plan with company match
• Flexible time off
• Sick and safe leave
• Work/life balance
• Professional and financial growth potential