Growth Marketing Lead

• Own growth strategy across self-serve, team, and enterprise audiences
• Work with Product and Sales to improve the journey from first interaction to purchase
• Define growth priorities across audiences, products, and channels
• Grow qualified traffic and demand for Playbooks through campaigns, landing pages, HubSpot workflows, lifecycle programs, and growth experiments
• Improve website and key customer journey conversion using evidence
• Review content strategy, topics, and channels to identify performance opportunities
• Work with thought leaders to drive traffic and conversions
• Connect marketing activity to qualified demand, activation, conversion, pipeline, and revenue
• Build practical AI and automation workflows and agents for marketing research, creation, analysis, experimentation, and execution
• Report directly to Strategyzer’s CEO, Alex Osterwalder
• Collaborate with Product, Sales, and subject-matter experts on growth priorities and delivery support
• Establish a baseline of funnel performance and address measurement gaps during the first 90 days
• Agree on growth priorities and a focused roadmap
• Launch measurable experiments and use results to make decisions
• Improve one or two priority acquisition or conversion journeys
• Establish a practical reporting rhythm and recommend future capabilities

• Track record of personally building and improving measurable growth systems
• Experience in SaaS, subscriptions, digital products, or comparable growth environments
• Experience across self-serve and sales-assisted growth is a strong advantage
• Hands-on HubSpot experience
• Strong skills in analytics, digital acquisition, lifecycle marketing, and website conversion
• Evidence of AI and automation workflows built and their impact
• Strong communication and editorial judgment
• Ability to turn complex ideas into clear, useful content
• Ability to think strategically and execute independently
• Ability to prioritize rigorously, test hypotheses, and decide when to improve, scale, or stop
• Cover letter and CV required
• Maximum 3-minute Loom video explaining suitability for the position
• URL to the Loom video included in the cover letter
• Available start date or length of notice period

• Remote work arrangement
• Opportunity to work directly with Strategyzer’s CEO, Alex Osterwalder, and subject-matter experts
• Opportunity to shape the growth strategy for digital Playbooks
• Room to test ideas and build a lasting growth system