Senior Events Growth Manager

• Own registration and attendance growth for PlatformCon, AgenticCon, and all other events
• Build growth loops and long-term relationships with the platform engineering community, practitioners, and leaders
• Own event pages on Luma and end-to-end campaigns that fill them
• Plan campaigns to maximize attendance rates, not just registrations
• Use HubSpot and Luma to build and target audience segments for each event
• Collaborate with design on event pages and with content on copy and assets
• Brief and work with performance marketing and lifecycle managers on paid and email support
• Build repeatable systems and playbooks for consistently filling events
• Propose an event-growth playbook within the first 90 days
• Prove the playbook on live events within 180 days, increasing attendance rates and building reusable city-based audiences
• Report to the Head of Growth

• Experience in B2B SaaS marketing
• Experience building and growing audiences and driving real attendance at in-person events
• Strong hands-on experience with CRM tools such as HubSpot for segmentation and targeting
• Comfort running social campaigns and briefing paid campaigns
• Ability to work independently with complete ownership
• Ability to build repeatable systems rather than firefighting each event
• Ability to work closely with design teams to produce strong event visuals for Luma and website pages
• Comfortable with occasional travel to event cities
• Experience with Luma as an event platform (nice to have)
• Experience marketing events for a company whose primary business is events (nice to have)
• Experience with Zapier, n8n, or similar data-flow systems is not required

• Direct access to the Head of Growth and wider leadership team
• Occasional travel to event cities when an event calls for it