Senior Google Ads Specialist

• Manage Google Ads accounts end-to-end, including strategy development, campaign setup, optimisation, and performance monitoring
• Plan, build, and launch campaigns across Search, Performance Max, Display, YouTube/Video, Demand Gen, and Shopping
• Develop and optimise campaigns for hotels, resorts, and accommodation providers to increase direct bookings and maximise return on ad spend
• Conduct account audits, keyword research, competitor analysis, and search term reviews
• Optimise bidding strategies, budgets, keywords, audiences, ad copy, creative assets, and landing pages
• Set up, test, and maintain conversion tracking and attribution using GA4, GTM, enhanced conversions, and offline conversion imports
• Conduct A/B testing on ad copy, creative assets, bidding strategies, and landing pages
• Monitor ROAS, CPA, conversion volume, and budget utilisation
• Prepare performance reports and dashboards using Looker Studio and other reporting tools
• Utilise Google Ads Editor, scripts, and third-party PPC tools to automate processes and improve efficiency
• Recommend new strategies, platform features, and best practices
• Collaborate with SEO, web development, and marketing automation teams on SEO, GEO, and conversion rate optimisation initiatives
• Support SEO and GEO activities, including keyword research, on-page recommendations, content briefs, and technical checks
• Gradually take on client-facing responsibilities, including presenting results, discussing campaign strategies, and managing client expectations
• Manage multiple client accounts and advertising budgets independently
• Work with minimal supervision and contribute to key performance expectations around proactive account management, accurate tracking, testing, reporting, budget pacing, ROAS, CPA, and conversion volume

• Bachelor's degree in Marketing, Advertising, Business, or a related discipline is preferred
• Minimum of 4 to 5 years of hands-on Google Ads experience, managing campaigns end-to-end at a senior level
• Previous digital agency experience managing multiple client accounts and advertising budgets simultaneously is strongly preferred
• Experience in the hotel, resort, travel, or hospitality industry, particularly in driving direct bookings and managing Performance Max for travel and Hotel Ads, is highly desirable
• Strong expertise across Google Ads campaign types, including Search, Performance Max, Display, YouTube/Video, Demand Gen, and Shopping
• Advanced knowledge of bidding strategies, keyword research, negative keyword management, audience targeting, ad copy testing, and campaign optimisation
• Proficiency in conversion tracking and analytics tools, including GA4, Google Tag Manager, enhanced conversions, and offline conversion imports
• Experience using Google Ads Editor, Google Ads scripts, Looker Studio, and third-party PPC tools for automation, reporting, and optimisation
• Demonstrated ability to improve ROAS, reduce CPA, and increase conversion volume, supported by measurable results or case studies
• Google Ads certifications in Search, Display, Video, Shopping, and Measurement are preferred
• Knowledge of SEO, GEO, and AI-driven search optimisation is an advantage
• Familiarity with GoHighLevel or similar CRM and marketing automation platforms is desirable
• Excellent written and verbal English communication skills
• Strong analytical, problem-solving, and decision-making skills, with a data-driven approach to campaign management
• Self-motivated, proactive, organised, and detail-oriented, with the ability to work independently and manage competing priorities with minimal supervision
• Continuous improvement mindset and confidence to introduce new ideas and elevate paid advertising capabilities

• Competitive salary package
• Company-provided full set-up for desktop/laptop with a back-up internet
• Free pre-employment Medical Assessment (T&C apply)
• HMO on the first day of hire
• 15 Vacation Leaves and 5 Sick Leaves
• Annual Performance Reviews
• Unlimited Employee Referral Incentives
• Employee Loan Facilities
• Social Clubs and Interest Workshops
• Company events where you get a chance to win amazing prizes and be rewarded for your outstanding performance
• Statutory Benefits: Maternity, Paternity and Solo Parent Leaves, Magna Carta for Women, Retirement Benefits, OT, and Premium Pay
• Work-life balance
• Professional growth opportunities