CRM and Product Marketing Manager

• Lead the CRM and Product Marketing strategy, focusing on Asaas’s customer base
• Own the integrated view of the customer journey: activation, usage, expansion, and retention
• Lead product distribution to the customer base, presenting the right product to the right customer at the right time and through the right channel
• Analyze behavior, usage, engagement, product interactions, and relationship history to inform decision-making
• Define, test, and evolve the Next Best Offer (NBO) logic
• Own integrations and new distribution channels
• Identify bottlenecks, opportunities, and friction points throughout the customer lifecycle
• Accelerate onboarding and reduce the time to value for new products
• Structure and scale CRM and Lifecycle Marketing, including segmentation, automation, personalized journeys, and contextual communications
• Develop and track cross-sell, upsell, activation, adoption, and retention initiatives with Sales and Customer Success
• Define, monitor, and improve metrics such as cohorts, activation, adoption, product penetration, expansion, churn, retention, LTV, and incremental revenue
• Work with Product, Marketing, Sales, Customer Success, Data, and Engineering to create scalable experiences and initiatives
• Consolidate results, learnings, and recommendations for leadership
• Maximize the value generated by every customer in the Asaas customer base

• Previous experience in growth-in-base, lifecycle, CRM, retention, or cross-sell/upsell at digital product, SaaS, banking, or marketplace companies
• Ability to analyze cohorts, usage behavior, LTV, churn, and recurring revenue models
• Experience structuring data-driven Next Best Offer/product recommendation logic
• Proficiency with CRM/marketing automation tools and integrations across systems and channels, such as apps, email, push notifications, partners, and APIs
• Strategic perspective to connect customer behavior, product positioning, and business results
• Hands-on, data-driven, and results-oriented profile, with strong prioritization skills
• Leadership and cross-functional collaboration skills
• Preferred: previous experience leading lifecycle/growth-in-base teams or squads
• Preferred: experience with recommendation/personalization models, such as Next Best Offer and Next Best Action
• Preferred: experience leading the launch of new distribution channels and technical integrations, such as partner integrations and APIs
• Preferred: experience in high-growth environments or products serving multiple customer segments
• 8-hour workday, Monday through Friday
• Employment under Brazil’s CLT labor regime

• Medical and dental insurance with no copay
• Life insurance
• Prescription medication assistance
• Fitness allowance
• Four free therapy or nutritionist sessions per month
• Quick massages at headquarters
• Flexible meal allowance on a Visa card
• Free food at headquarters
• Childcare assistance
• Parental support program
• Extended maternity and paternity leave
• In-company training platform
• Education assistance covering 70% of undergraduate tuition and language course fees, as well as courses and books
• Home office allowance
• Work equipment
• Furniture allowance
• Partnership with WOBA for access to coworking spaces throughout Brazil
• Birthday month day off
• Happy hour allowance
• Referral bonus for new hires
• Annual performance-based bonus
• Stock option plan
• No dress code