Google Ads Media Buyer – Growth Strategist

• Own a set of DTC and eCommerce Google Ads accounts end to end
• Act as strategist, media buyer, account manager, and direct client point of contact
• Manage monthly budgets ranging from $5,000 to well into six figures
• Present results, plans, and strategic reasoning to clients
• Audit campaign and ad group structures, keywords, search terms, negatives, bidding, impression share, feed health, landing pages, audiences, and conversion tracking
• Create Loom walkthroughs of account audit findings
• Manage brand and non-brand campaigns as separate businesses
• Analyze and optimize Performance Max incrementality and branded volume
• Audit Google’s auto-applied recommendations, assets, and sitelinks
• Own Merchant Center feeds, product titles, disapprovals, promotions, Shopping, and Performance Max delivery
• Own tracking across GA4, GTM, Shopify imports, Google Ads tags, enhanced conversions, and offline conversion imports
• Diagnose and fix bottlenecks involving creative, offers, AOV, landing pages, checkout, and tracking
• Build landing pages, scripts, and reporting to remove account constraints
• Use attribution methodologies including NC-CPA, NC-ROAS, geo holdouts, and organic-lift analysis
• Communicate with clients during US Eastern business hours

• Hands-on Google Ads experience with meaningful spend for DTC and eCommerce brands
• Demonstrable results involving CPA, ROAS, revenue, and implemented changes
• Specific experience with Shopping and Performance Max, not only Search
• Fluency across Search, Shopping, Performance Max, Demand Gen, YouTube, Merchant Center, GA4, and GTM
• AI-native working style; already using Claude or equivalent as a working tool
• Ability to build and ship landing pages using Claude or equivalent
• Native or near-native English communication skills
• Ability to explain ideas clearly, sell recommendations, push back on client decisions, and raise problems proactively
• Ability to work US Eastern business hours for client calls
• Ability to own client relationships and communicate directly with clients
• Ability to audit campaign structures, keywords, search terms, negatives, bidding, impression share, feeds, landing pages, audiences, and conversion tracking
• Knowledge of Merchant Center hygiene, product titles, disapprovals, and promotions
• Knowledge of GA4, GTM, Shopify goal imports, Google Ads tags, enhanced conversions, and offline conversion imports
• Ability to build landing pages, scripts, and reporting
• Bing experience is a nice to have
• Experience building or operating a Shopify store or running Meta at spend is a bonus

• Real influence over how Google Ads is run across the agency
• Work on real brands with real budgets
• Aggressive testing and fast learning environment
• Trust from day one
• High autonomy
• Fast feedback
• Opportunity to grow into senior strategy
• Increased responsibility and career growth based on performance
• Remote work; work from anywhere worldwide
• Flexible schedule outside US Eastern client-call hours
• No time clock; judged on output