Director of Brand – Thought Leadership

• Own and evolve coherent brand strategy and architecture across Cookie Information, Piwik PRO and Sheltr
• Ensure clear positioning, differentiation and consistent brand experiences
• Connect brand investments to business objectives, set priorities and success measures, and inform strategic decisions with the CCO and CEO
• Own brand health tracking and the annual brand review
• Translate research and market insights into strategic recommendations
• Lead PR, content, events, community and digital presence across the portfolio
• Strengthen market visibility, credibility and category leadership
• Lead and develop a multidisciplinary team
• Align cross-functional stakeholders
• Manage external agencies and strategic partners
• Report to the CCO
• Shape the group’s unified company and umbrella brand direction

• Significant experience in brand strategy, brand management, communications and PR leadership
• Track record of leading brand transformation, repositioning or portfolio development
• Experience leading hybrid-working teams and managing complex stakeholder relationships
• Strong commercial understanding and ability to connect brand investment to business priorities
• Experience using market research and brand health metrics to guide strategic decisions
• Excellent communication skills
• Fluency in English (C2)
• Nice-to-have: B2B SaaS, technology, data, privacy or analytics experience
• Nice-to-have: Multi-brand portfolio, brand architecture or category creation experience
• Nice-to-have: Experience with quantitative and qualitative research methods
• Nice-to-have: Knowledge of GDPR and privacy-regulated markets
• Nice-to-have: Fluency in German, French or a Nordic language
• Willingness to travel up to 40% of the time

• Professional development budget
• Health insurance
• Other benefits
• Positive, informal workplace
• Opportunity to build a team and shape brand direction
• Opportunity to influence strategic and commercial decisions
• Opportunity to shape the story of privacy-first data and its role in the European market