Social Media, Content

• Plan and develop content strategies aligned with each brand’s business objectives, positioning, and target audience
• Create, review, and adapt content for different social media networks and digital platforms, taking formats, language, and trends into consideration
• Create editorial calendars, organize content briefs, and oversee the content production and publishing workflow
• Develop creative briefs and directions in partnership with the design, video, media, and account management teams
• Track trends, audience behavior, and market developments to identify content opportunities
• Monitor performance indicators, analyze results, and recommend improvements to communication strategies
• Contribute to building brands’ identities, positioning, and tone of voice across digital channels
• Develop strategic content plans and present data-driven recommendations based on business objectives
• For leadership positions, guide and develop teams, allocate assignments, ensure the quality of deliverables, and track strategic results
• Work collaboratively with different departments, contributing to project development and the achievement of client objectives

• Experience or professional interest in Social Media, Content, Communications, Advertising, or Digital Marketing
• Knowledge of or familiarity with social media, content formats, digital trends, and audience behavior
• Strong verbal and written communication skills, creativity, and the ability to adapt language for different audiences and brands
• Strong organizational skills to manage content briefs, editorial calendars, deadlines, and multiple demands simultaneously
• Strategic thinking and an interest in connecting content with communication and business objectives
• Proactive, collaborative, curious, and open to new ideas and trends
• For mid-level and senior positions, experience developing strategies, editorial planning, metric analysis, and project or account management
• For leadership positions, experience managing and developing teams, providing strategic direction, building client relationships, and monitoring performance indicators

• Knowledge-sharing environment and networking opportunities with other partners and clients
• Subject to the partner’s engagement or interest, potential access to content, workshops, and industry events organized or recommended by Macfor
• Recommendations of recognized literature and methodologies to enhance the services provided
• Freedom to propose solutions, participate in strategic meetings, and contribute suggestions across management, technology, growth, and marketing functions
• Full autonomy in choosing the methods and strategies used to fulfill contracted deliverables
• Opportunities to develop new projects and grow professionally