Marketing Analyst – EMM Campaigns, Nurturing, CRM

• Plan, create, review and send email marketing, WhatsApp and SMS campaigns, ensuring the best approach for each channel.
• Manage seasonal, promotional and relationship marketing campaigns.
• Configure UTMs, links and campaign assets.
• Monitor KPIs such as open rate, CTR and CTOR.
• Conduct A/B tests on subject lines, CTAs and layouts, proposing continuous improvements.
• Organize, clean and segment lead and customer databases.
• Structure automated nurturing, qualification and re-engagement workflows.
• Develop end-to-end customer journeys aligned with the sales funnel.
• Continuously optimize workflows based on behavior and performance.
• Work closely with the sales team to advance leads from MQL to SQL.
• Ensure alignment between marketing and sales CRM operations.
• Support inbound strategies focused on opportunity generation.

• Previous experience with Inbound Marketing, CRM and marketing automation tools (RD Station, HubSpot or similar platforms).
• Proficiency with generative AI tools (such as ChatGPT, Gemini or Claude) for creating, reviewing and optimizing content workflows and copy.
• Knowledge of copywriting techniques and psychological triggers applied to emails, WhatsApp messages and CTAs.
• Ability to use AI for data analysis, extracting insights from sales funnels and automating routine tasks.
• Ability to generate reports, interpret sales funnels and propose data-driven improvements.
• Basic knowledge of HTML/CSS for adjusting email templates.
• Proficiency in Excel/Google Sheets for list management, along with a critical understanding of email deliverability.
• Proficiency in reading English.
• Ability to learn new software and technologies quickly.
• Ability to communicate clearly and accurately in writing in Portuguese.
• Interest in fostering collaboration between marketing and sales teams.
• Experience integrating marketing and sales through CRM platforms — preferred.
• Knowledge of lead acquisition strategies — preferred.
• Familiarity with A/B testing for campaign optimization — preferred.
• Strong organizational skills and attention to detail — preferred.

• Scholarships of up to 100% for undergraduate programs and 70% to 90% for graduate programs, subject to the institution’s policies.
• A university environment that supports your learning, with access to the library for study and opportunities to network with professors and industry professionals.
• Full undergraduate scholarship.
• Full undergraduate scholarship for a dependent or spouse after two years of employment.
• Partial graduate scholarship for the employee, a dependent or spouse.
• Transportation allowance for in-office days.
• Meal allowance provided through a Swile card.
• Amil health insurance.
• Amil dental insurance, at no cost to the employee.
• Birthday day off after one year with the company.
• TotalPass.