Senior Associate – Digital Marketing, Communications

• Own day-to-day management of GBL’s website and related digital properties
• Maintain a website roadmap covering content updates, technical fixes, feature improvements, and strategic development
• Manage CMS and no-code updates for blogs, case studies, reports, team profiles, landing pages, forms, and institutional content
• Build and maintain reusable page templates and components using Framer or comparable platforms
• Conduct quality checks across desktop, tablet, and mobile experiences
• Identify and prioritise bugs or technical debt; resolve issues directly or coordinate developers and vendors
• Lead on-page SEO and content optimisation
• Monitor traffic, acquisition, engagement, conversions, and priority-page performance
• Develop recurring performance reports with insights, recommendations, and experiments
• Maintain UTM, attribution, and conversion-tracking practices
• Recommend improvements to content, website architecture, and digital campaigns using performance data and user feedback
• Support integrated digital campaigns across website, social media, email, and paid channels
• Adapt research, reports, and organisational updates into effective digital formats
• Support editorial-calendar execution and coordinate digital marketing workflows
• Build reusable campaign templates, checklists, content banks, and workflows
• Support paid-media activity on LinkedIn Campaign Manager and Meta Business Manager
• Build and maintain event landing pages, microsites, registration and waitlist forms, confirmation flows, and website components
• Set up tracking, integrations, and analytics for event registrations and digital campaigns
• Troubleshoot forms, embeds, links, livestreams, and other technical event requirements
• Conduct pre-launch quality assurance and post-event updates or archiving
• Convert broad objectives into project plans with milestones, owners, dependencies, review points, and measurable outcomes
• Maintain trackers and communicate timelines, blockers, risks, and trade-offs
• Brief and coordinate website, design, development, analytics, and specialist partners
• Translate internal requirements into scopes, acceptance criteria, and consolidated feedback; conduct final quality assurance
• Maintain SOPs, templates, checklists, walkthroughs, and onboarding resources
• Maintain a register of digital tools, owners, access routes, use cases, renewal needs, and costs

• 3–5 years of relevant experience in digital marketing, website management, integrated communications, growth marketing, or a related field
• Hands-on experience managing a CMS or no-code website platform; experience with Framer, Webflow, WordPress, or comparable tools
• Strong working knowledge of SEO, Google Analytics, Google Search Console, UTMs, conversion tracking, and digital-performance reporting
• Experience supporting digital campaigns across website, social media, email, and/or paid media
• Ability to diagnose common website issues, manage responsive QA, and coordinate specialist technical support when required
• Strong project-management and organisational skills, including managing dependencies and competing deadlines
• Clear written and verbal communication, with the ability to translate complex information into practical briefs and audience-facing content
• Strong ownership, attention to detail, and a proactive approach to identifying and resolving problems
• Ability to collaborate across teams, manage external partners, communicate risks early, and work independently in a remote or hybrid environment
• Interest in GBL’s mission and commitment to communicating research and social impact responsibly
• Satisfactory background verification required for employment

• Equal opportunity employment
• Inclusive work environment
• Opportunity to experiment and take on dynamic roles
• Opportunity to grow with the company
• Focus on happiness, output, and quality of work
• Accommodation during the recruiting process for disabilities or special needs