Social Media Manager – All Genders

• End-to-end management of project accounts: editorial planning, idea development, content creation, distribution, community management, and reporting
• Ensure a consistent brand presence in line with the content and channel strategy
• Research trends, target audiences, competitors, and content
• Develop formats that drive reach, community engagement, and brand relevance
• Rapidly translate trends and cultural moments into content
• Test new formats and tools
• Develop short-form videos from concept and filming through to editing; produce in-house or coordinate external partners
• Write and edit content for different platforms and brand voices
• Proactively manage communities through monitoring, moderation, interaction, and relationship building
• Coordinate inquiries with specialist departments
• Initiate Q&As and challenges, and channel pain points identified in comments and DMs back to the relevant teams
• Take responsibility for escalations and crises, including assessment, forwarding, documentation, and coordinated responses
• Create and maintain response guidelines
• Serve as the interface with influencer marketing and paid media teams
• Coordinate creator collaborations and social ads
• Take responsibility for social KPIs, market, platform, and competitor monitoring, as well as data-driven recommendations and results presentations
• Help shape workflows for briefings, approvals, publishing, and asset management
• Onboard and brief junior colleagues and ensure smooth handovers

• At least 3 years of experience in social media management at an agency or on the brand side, with hands-on responsibility for always-on accounts
• Knowledge of TikTok, Instagram/Meta, YouTube, and LinkedIn
• Experience with editorial workflows and community dynamics
• Experience building or significantly developing channels or communities
• Strong instinct for trends, content, and brand communication
• Structured approach to work and high quality standards
• Confident use of social media management and social listening tools, moderation workflows, and response guidelines
• Very good knowledge of Adobe Creative Cloud, Canva Teams, Premiere, or CapCut
• Familiarity with AI and ideas for improving processes through AI
• Excellent German and good English skills
• Work samples of short-form videos are required

• Flexible working hours
• Remote working
• Workations
• Individual professional development opportunities
• Conferences
• Company celebrations and team events
• WorkLifePortal supporting mental and physical health
• Company pension plan, including an employer contribution
• JobRad bicycle leasing
• Corporate benefits
• Free drinks, snacks, fruit, and muesli at the MAI offices