Facebook Ads Specialist

• Manage and optimize Meta campaigns across assigned markets
• Monitor campaign and creative performance and identify what is working and what is not
• Analyze winning and losing ads to understand performance differences
• Develop new creative ideas, angles, hooks, messaging, and improvements to existing winners
• Create clear briefs for video editors and graphic designers
• Test creative concepts, offers, messages, and landing pages
• Conduct market and competitor research
• Collaborate with the landing page team to maintain consistency between ads and landing pages
• Review test results and recommend what to scale, stop, or test next
• Track experiments and learnings
• Collaborate across media buying, video editing, graphic design, and landing page teams
• Proactively raise problems, opportunities, and ideas

• Minimum of 2 years of hands-on Meta ad campaign experience
• Strong understanding of Meta Ads metrics and campaign performance
• Analytical thinking and ability to explain why an ad is working or underperforming
• Comfortable developing, testing, and iterating creative ideas
• Ability to turn insights into actionable feedback
• Proactive, organized, and able to manage multiple tests
• Experience with DTC or e-commerce brands is a strong plus
• Experience with cross-functional creative teams, including video editors and designers, is a strong plus
• Exposure to creative briefs, hooks, angles, UGC concepts, landing page testing/CRO, and/or multiple international markets is a strong plus
• Bachelor's degree in Marketing, Advertising, Business Administration, Communications, or a related field is a plus, not required

• Support to help you grow
• Collaborative and diverse team environment
• Opportunity to work on international markets
• Full-time employment