TU PRÓXIMO CAPÍTULO
Marketing Automation Specialist
Sobre el puesto
• Work within marketing automation platforms
• Design and construct Customer Journeys in Marketing Automation tools
• Create segments in the Marketing Automation platform based on given criteria
• Build and execute email campaigns to ensure the best outcomes
• Create and execute omnichannel campaigns using SMS, messengers, and other channels
• Add personalization and testing to ready-made content assets
• Work with webinar platforms, chatbots, web analytics, and other digital marketing tools
• Collaborate with the Campaign Manager to streamline workflow
• Provide consultations on technical questions about digital channels and campaigns
• Participate in creating an integrated IT omnichannel ecosystem for clients
• Monitor marketing campaigns to detect bugs and errors promptly
• Prepare initial reports on campaign results using raw data
• 3+ years of experience in digital marketing
• Knowledge of email marketing
• Experience with at least one ESP (Mailchimp, GetResponse, SendPulse, eSputnik, Klaviyo, etc.)
• Experience with other communication channels is a plus
• Basic knowledge of HTML and Excel
• Basic knowledge of SQL (Select) is a plus
• General understanding of digital marketing tools and services integration (API, databases)
• Systems thinking and willingness to dive into technical details
• Proactive life position and desire to constantly learn and develop
• Team player who can create and maintain a collaborative and inspiring work environment
• Upper-Intermediate English (speaking and writing)
• Competitive compensation with regular performance-based salary and career development reviews
• Opportunities for professional and career advancement
• 18 business days of paid time off per year (20 business days after 2 years of service)
• Non-documented sick leave: 4 business days per year
• Documented sick leave: 20 business days per year
• 3 paid business days of family leave for marriage, childbirth, or bereavement
• Comprehensive medical insurance coverage
• English courses
• Participation in forums and conferences
• Regular team-building activities and corporate events
• Comfortable, fully equipped office
• Possibility to work from home