SEO Manager, China Market

• Develop and execute comprehensive SEO strategies tailored for Baidu and other major Chinese search engines
• Optimize website architecture, metadata, content structure, internal linking, and on-page elements
• Conduct keyword research focused on Forex, CFDs, trading, and financial services
• Collaborate with developers to improve technical SEO performance, including site speed, mobile responsiveness, crawlability, indexing, and compliance with local web requirements
• Partner with the Content team to create and optimize localized educational, trading, and promotional content for Chinese-speaking audiences
• Build and maintain a high-quality backlink profile through outreach, financial portals, local media, industry directories, forums, and PR opportunities
• Leverage WeChat, Zhihu, Toutiao, and Xiaohongshu to strengthen organic visibility, audience engagement, and brand authority
• Monitor SEO performance using Baidu Tongji, Baidu Webmaster Tools, Google Analytics, Ahrefs, Semrush, and other relevant platforms
• Conduct competitor analysis to identify trends, benchmark performance, uncover traffic gaps, and recommend improvements
• Track Chinese search engine algorithm changes, digital marketing trends, and Forex/CFD regulatory requirements
• Prepare regular performance reports and actionable recommendations for stakeholders
• Work cross-functionally with Marketing, Product, Content, Development, and Compliance teams to enhance customer acquisition through organic channels

• Minimum 2 years of hands-on SEO experience with a proven track record of managing successful campaigns targeting the Chinese market
• Strong experience within the Forex, CFD, Fintech, Crypto, Online Trading, or wider Financial Services industry
• Deep understanding of Chinese search engines, particularly Baidu, and familiarity with ranking algorithms and optimization best practices
• Strong expertise in keyword research, technical SEO, on-page optimization, content strategy, and link building
• Hands-on experience using Baidu Webmaster Tools, Baidu Tongji, Ahrefs, Semrush, Dragon Metrics, or similar SEO platforms
• Good understanding of HTML, CSS, JavaScript, website architecture, and search engine crawling and indexing processes
• Ability to analyse large datasets, identify business opportunities, and translate insights into actionable SEO strategies
• Experience working closely with developers, content creators, marketers, and other cross-functional stakeholders
• Strong organizational skills with the ability to manage multiple projects and priorities in a fast-paced environment
• Excellent analytical, communication, presentation, and stakeholder management skills
• Native or bilingual proficiency in Simplified Chinese (written and spoken) and professional proficiency in English
• Experience managing SEO strategies for regulated financial services brands targeting Chinese-speaking audiences
• Strong knowledge of ICP requirements, CDN optimization, and website localization best practices for Mainland China
• Experience optimizing content and visibility across WeChat, Zhihu, Xiaohongshu, Toutiao, or other Chinese ecosystem platforms
• Familiarity with Chinese financial regulations and compliance considerations related to Forex and CFD marketing activities
• Experience identifying and scaling alternative organic acquisition channels beyond traditional search engines
• Passion for digital marketing, innovation, and continuous learning within the SEO and trading industries

• Competitive benefits packages
• Frequent team initiatives
• Opportunities for professional growth