Campaign Marketing Manager – Lifecycle and Retention

• Develop and execute customer lifecycle programs across onboarding, adoption, optimization, renewal, advocacy, and re-engagement
• Map customer journeys with milestones and content opportunities
• Translate lifecycle priorities into campaigns, workflows, and customer experiences for Universal and Veeam Kasten retention campaigns
• Partner with web, social, email, digital advertising, and automation teams to execute plans
• Create campaign content including whitepapers, technical guides, social media posts, emails, landing pages, and advertisements
• Manage target account lists and customer segments
• Analyze campaign results, conversion rates, pipeline, and traffic using tools such as Tableau, Databricks, and PowerBI
• Communicate plans, results, and optimizations to executives, stakeholders, and regional teams globally
• Maintain and optimize always-on omnichannel customer programs

• 8+ years experience working in lifecycle marketing, customer marketing, marketing campaigns or digital advertising for B2B technology companies
• Bachelor or Master’s degree in marketing
• Excellent interpersonal and communication skills in English
• Experience developing and executing email campaigns, nurture programs, or automated customer journeys
• Ability to manage program from planning through launch, measurement and optimization
• Familiarity with webinars and digital tactics such as email and social media
• Ability to write and create marketing materials such as emails, social posts, landing pages and advertisements
• Detail-oriented with good organizational skills to balance multiple products and meet deadlines
• Experience with JIRA, Confluence, PowerBI, Tableau, Claude, and Salesforce is a plus

• 21 annual vacation days, additional days based on tenure, plus 4 extra global VeeaMe Days for self-care and 24 paid volunteer hours annually through Veeam Cares
• Private health, dental, and vision insurance for employees and dependents, including outpatient care, hospitalization, pregnancy monitoring, and psychology support
• Monthly lifestyle and daily meal benefits: 40 RON/day via Edenred and 600 RON/month through a flexible cafeteria platform
• Life insurance (2× annual gross salary), critical illness, and disability coverage, plus vision reimbursement
• Free access to Bookster library platform for borrowing your favorite books for free
• Opportunities to learn and grow through on-demand libraries (LinkedIn Learning, O’Reilly), mentoring, workshops and learning events like our annual Global Day of Learning