CRM Program Manager – Brazil

• Own the end-to-end CRM strategy across email, in-app, push, and messaging apps
• Build and maintain the CRM roadmap across lifecycle programs, promotional campaigns, and strategic initiatives
• Own messaging-app channel strategy by market, including WhatsApp, WeChat, KakaoTalk, and other local platforms
• Set the global CRM framework and define market localization standards
• Serve as the single point of accountability for CRM outcomes and leadership reporting
• Evaluate and manage messaging providers, official business accounts, template approvals, and platform policy compliance
• Manage CRM platform relationships, contracts, roadmap alignment, feature adoption, and renewals
• Drive CRM innovation projects including AI/LLM integrations from discovery through rollout and measurement
• Partner with product managers and engineers on lifecycle programs, in-product messaging, event instrumentation, and journey delivery
• Define audience segmentation and lead qualification frameworks
• Own audience and list segmentation, hygiene, suppression, and maintenance across markets
• Develop customer journey and audience insights to improve profitability, delivery, and engagement
• Design and oversee automated journeys, personalization, and experimentation standards
• Own CRM KPIs, dashboards, reporting, and cross-market performance comparisons
• Manage email deliverability health, including bounces, spam complaints, warming, and IP/domain reputation
• Design and lead CRM experiments and apply learnings to program improvements
• Tie CRM performance to LTV, retention, activation, and payback outcomes
• Lead planning, execution, and retrospectives for major campaigns
• Coordinate workstreams across marketing, product, engineering, data, and regional stakeholders
• Document CRM processes, playbooks, and standards
• Secure creative resourcing, write creative briefs, and support messaging and copy when needed
• Automate reporting, monitoring, and manual workflows using AI, scripts, and no-code/low-code tools
• Use AI for culturally accurate localization and scaled content production
• Lead AI adoption within CRM for personalization, copy generation, segmentation, and journey optimization

• 5+ years of experience in CRM, lifecycle, or retention marketing, ideally at a consumer subscription, mobile, or edtech company
• Hands-on expertise with a modern CRM/ESP platform such as Iterable, Braze, or Customer.io, including journey building and segmentation
• Proven track record owning CRM strategy and roadmap with measurable impact on acquisition, engagement, and retention
• Strong analytical skills; comfortable with dashboards, experimentation, and SQL or similar tools
• Working knowledge of email deliverability best practices
• Experience running multi-market or international CRM programs
• Familiarity with WhatsApp, WeChat, or KakaoTalk is a plus
• Excellent cross-functional program management and stakeholder communication skills
• Strong writing skills and ability to brief creative teams or draft copy directly
• Curiosity and hands-on experience using AI and automation to improve marketing workflows

• Contract role
• Remote work arrangement
• Opportunity to work for Cambly, a global language learning platform
• Global, cross-market scope across Latin America, Europe/Middle East, and Asia
• Exposure to AI/LLM integrations, automation, personalization, and journey optimization
• Cross-functional collaboration with marketing, product, engineering, data, creative, and regional teams