Senior Klaviyo CRM Manager – Data & AI Automation

• Develop core customer metrics such as repurchase rate and customer lifetime value
• Own CRM performance across three brands and five countries end to end
• Build granular, multi-dimensional segmentation using RFM, product affinity, and lifecycle stage
• Design and run A/B tests with clear hypotheses and proper sample sizes
• Make decisions based on revenue per recipient
• Use Claude as the default tool for copy, creative briefing, and campaign production
• Automate reporting and recurring CRM processes using tools such as Klaviyo MCP and n8n
• Build toward a fully automated state where flows and automation replace manually built and sent campaigns

• Multi year B2C e-commerce background, ideally in an international setting
• Deep, advanced Klaviyo experience, including flows with custom actions and API calls
• Already using Klaviyo MCP or genuinely eager to work this way
• Very strong analytical mindset, thinking in segmentation logic and test hypotheses
• Comfortable in Klaviyo's templating language (HTML+Liquid)
• Basic scripting (Python/JS) for data exports and automation is nice to have
• Experience with SMS as a channel is nice to have
• Experience with WhatsApp as a channel is nice to have

• Permanent employment (Unbefristeter Arbeitsvertrag)
• Deutschland-Ticket
• €250 shopping budget in our own shops
• Urban Sports Club M
• Lyto Athletics Club activities
• Team trips together (Mallorca, Belgium, Portugal)
• Company merchandise
• Individual coaching tailored to your goals, including leadership and specialist coaching
• Weekly trophy for living company values
• Celebrating anniversaries and birthdays together
• Monthly after-work drinks