Social Media, Digital Marketing Specialist – AU, NZ Experience

• Formulate and implement an organic social media strategy across LinkedIn, Instagram, Facebook, and emerging digital channels
• Transition the brand from ad hoc posting to a consistent, high-impact marketing framework
• Build and maintain monthly content calendars aligned with hiring drives and corporate growth goals
• Audit platform metrics to refine positioning, grow audience reach, and maximize engagement
• Produce copy and multimedia assets for Australian enterprise decision-makers and Filipino tradespeople
• Design social graphics, carousels, promotional collaterals, and short-form video content
• Showcase candidate placements, employer testimonials, trade opportunities, and immigration insights
• Maintain brand governance and visual consistency across digital touchpoints
• Plan, launch, and optimize campaigns via Meta Ads Manager and LinkedIn Campaign Manager
• Build B2B lead-generation campaigns targeting Australian construction firms, subcontractors, and enterprise hiring managers
• Execute candidate-attraction campaigns for qualified Filipino tradespeople
• A/B test ad copy, visual assets, and target demographics to lower CAC and improve lead quality
• Track ROI, ROAS, and KPIs and deliver recommendations to leadership
• Develop campaigns communicating the company's value proposition to business owners and HR leaders
• Produce educational content on visa processes, cross-border recruitment pathways, and industry insights
• Monitor trade, construction, and migration trends
• Monitor traffic, lead conversion rates, audience growth, and engagement velocity
• Deliver data-driven performance updates and campaign analysis to senior leadership
• Audit marketing systems to identify conversion bottlenecks and test lead-generation tactics

• Minimum 3+ years of dedicated experience in digital marketing, performance marketing, or social media management
• Proven track record of developing and executing multi-channel marketing strategies from scratch
• Advanced working knowledge of LinkedIn, Facebook, Instagram, and Meta Business Suite
• Hands-on experience with paid ad platforms; Meta Ads required and LinkedIn Ads strongly preferred
• High proficiency with Canva, CapCut, Meta Business Suite, and social media scheduling platforms
• Exceptional verbal and written English communication skills
• Ability to write professionally for Australian B2B executives and engagingly for candidate markets
• Understanding of digital marketing metrics, funnel optimization, B2B lead generation, and paid campaign performance analysis
• Self-directed, highly organized, and comfortable working autonomously in a remote environment
• Prior digital marketing experience within recruitment, staffing, immigration, or workforce management sectors preferred
• Direct exposure to Australian or New Zealand B2B markets preferred
• Familiarity with construction, trades, civil infrastructure, or mining verticals preferred
• Previous experience marketing international career opportunities to Filipino professionals or tradespeople preferred
• Demonstrated capability in running LinkedIn campaigns targeted at business owners, hiring managers, and enterprise decision-makers preferred
• Working knowledge of email marketing tools, CRM platforms, and foundational SEO practices preferred