Senior Meta Ads Specialist

• Plan, launch, manage, and optimize Meta Ads campaigns across Facebook and Instagram
• Manage and strategically allocate advertising budgets to maximize ROAS and minimize customer acquisition costs
• Continuously optimize campaigns based on CPA, CPL, CTR, CPC, conversion rates, and ROAS
• Develop and test prospecting, retargeting, lookalike audience, and broad targeting strategies
• Collaborate with creative teams to develop, test, and refine high-converting ad creatives, copy, and messaging
• Implement and troubleshoot Meta Pixel, Conversions API (CAPI), and conversion tracking
• Build and present detailed performance reports with actionable insights and recommendations
• Identify winning campaigns and scale advertising spend efficiently without compromising profitability
• Analyze landing pages, conversion funnels, and customer journeys to improve overall campaign performance
• Stay updated on Meta advertising algorithm changes, platform updates, and paid social best practices

• 4–5+ years of proven experience managing Meta Ads (Facebook and Instagram) campaigns
• Demonstrated success in scaling paid social campaigns and delivering strong ROI/ROAS
• Advanced proficiency with Meta Ads Manager, Meta Business Suite, and Events Manager
• Strong understanding of campaign structures, audience segmentation, bidding strategies, and budget optimization
• Hands-on experience managing significant monthly advertising budgets
• Expertise in Meta Pixel, Conversions API, conversion tracking, and attribution
• Proven ability to develop and execute structured A/B testing strategies
• Strong analytical skills and experience using GA4, Looker Studio, or similar reporting tools
• Experience working with e-commerce brands, lead generation businesses, or digital marketing agencies
• Excellent written and verbal English communication skills
• Ability to work independently, manage multiple campaigns, and deliver results in a fast-paced remote environment
• A strong portfolio or case studies demonstrating measurable campaign performance and successful scaling
• Experience with Shopify, WooCommerce, or other e-commerce platforms
• Familiarity with Google Ads, TikTok Ads, or other paid acquisition channels
• Experience managing multiple client advertising accounts simultaneously
• Knowledge of landing page optimization, CRO, and marketing automation
• Previous experience working with UK, US, or international clients

• Fully Remote: Work from anywhere with international teams
• Peer Community: Connect with high-performing sales professionals in our network
• Ongoing Support: Receive guidance from Huzzle before and after placement
• Tailored Compensation: Salaries vary by client and candidate preference — we’ll match you with options that fit your goals