Senior Client & Growth Marketing Manager

• Own senior relationships with a portfolio of clients
• Develop and deliver growth strategies to increase registrations and event revenue
• Analyse event performance and identify commercial opportunities
• Plan campaigns across email, CRM, social, content, pricing, referrals, partnerships and participant reactivation
• Produce marketing content and copy directly when required
• Develop campaign concepts, messaging and promotional ideas
• Brief and work with creative, product and technology teams on client initiatives
• Lead new clients through onboarding and establish plans, responsibilities and expectations
• Track registrations, revenue and year-on-year growth, adapting plans when performance is behind target
• Prioritise activity based on commercial impact
• Challenge clients constructively when a better approach exists
• Act as the central point between the client and wider team

• Combination of client leadership, marketing ability and commercial judgement
• Experience in an agency, growth marketing, events, consumer marketing or similar environment
• Comfortable moving between strategy and execution
• Experienced client or account lead, comfortable with senior stakeholders
• Commercially minded and confident working with revenue and performance data
• Strong understanding of consumer behaviour and conversion
• Excellent writing skills for compelling email, social and web copy
• Creative judgement around campaigns, messaging and content
• Highly proactive and able to identify opportunities without waiting for direction
• Comfortable challenging clients and holding them accountable
• Highly organised and capable of managing several complex accounts
• Able to operate autonomously and take genuine ownership of results
• Experience in mass-participation events, ticketing, endurance sports or consumer events advantageous but not essential