Senior SEO Specialist

• Own and drive SEO performance across key markets or complex initiatives
• Shape longer-term SEO roadmaps and identify growth opportunities aligned with business objectives
• Turn complex datasets and competitor insights into strategic action
• Identify patterns, anticipate challenges and influence SEO priorities across markets and teams
• Drive adoption of AI and automation within SEO workflows
• Design, test and implement scalable automation workflows, including SEO QA improvements
• Lead analysis of changes across the portfolio and provide strategic recommendations
• Influence cross-functional teams to deliver measurable improvements
• Challenge existing processes and drive continuous improvement
• Share expertise and help the SEO team adopt smarter, scalable ways of working
• Report directly to the Head of SEO

• Deep SEO expertise, particularly in on-page optimisation
• Strong technical SEO knowledge
• Experience developing strategies delivering measurable improvements across large, complex websites
• Advanced analytical skills and experience working with complex datasets
• Ability to identify trends and translate insights into strategic recommendations
• Experience identifying AI and automation opportunities, experimenting with solutions and improving workflows
• Proven ability to independently own complex SEO initiatives
• Ability to prioritise opportunities based on impact and effort
• Ability to deliver measurable outcomes while navigating cross-functional dependencies
• Strong communication and stakeholder management skills
• Ability to simplify complex analysis, challenge assumptions and influence decisions through evidence-backed recommendations
• Strategic thinking, autonomy and adaptability to solve ambiguous problems
• Willingness to drive improvements beyond the immediate area of responsibility

• Engaging development opportunities at all levels
• Tailored flexibility for your work-life balance
• Annual discretionary bonus
• Paid annual leave
• Offices closed between Christmas and New Year's, providing festive-season downtime without using annual leave
• Global Legend events
• Reasonable adjustments and application support during the application process