Head of Marketing – Social Ads

• Plan and manage paid social campaigns on Meta and TikTok
• Develop scalable strategies for ROAS, POAS, and CAC
• Optimize campaigns on a daily basis
• Scale accounts to high five- and six-figure monthly budgets
• Optimize for profitability rather than ad spend
• Evaluate all initiatives based on performance data
• Develop UGC and founder ad concepts with the creative team
• Contribute to advertorial copy and scripts
• Collaborate with copywriters on conversion-focused sales psychology
• Continuously test hooks, formats, and narratives
• Analyze campaign data on a weekly basis
• Prepare client reports
• Provide holistic client consulting
• Further develop social ads through SOPs and quality management
• Opportunity to take on professional team leadership responsibilities in the future

• At least three years of paid social experience as a primary channel
• Proven experience scaling e-commerce accounts to high five- and six-figure monthly budgets
• Degree or vocational training in marketing or e-commerce
• Meta Blueprint certification is a plus
• In-depth knowledge of Meta Business Manager
• Ideally, experience with TikTok Ads Manager
• Familiarity with tracking tools such as Triple Whale, Tracify, or admetrics
• Understanding of direct-response mechanisms, UGC formats, and founder ads
• Confident handling of margins, contribution margin, retention, CAC, and POAS
• Practical experience translating data into actionable recommendations
• Experience managing clients and independently overseeing multiple accounts
• Native-level German
• Fluent English
• Self-motivated and able to work independently, with the ambition to lead a team in the future

• 30 days of paid vacation
• Team events and workations twice a year, held in person at changing locations
• Weekly team recaps and coffee chats
• Employer-supported pension plan
• Company bicycle program
• Corporate fitness membership through Wellpass
• €50 monthly tax-free benefit voucher of your choice
• Laptop of your choice and high-quality home-office equipment
• Professional development budget
• Access to internal and external resources and mentors
• Full access to the internal AI stack
• 100% remote work