Local Digital Marketer – Contractor

• Execute local digital marketing campaigns based on regional marketing strategy, business objectives, target audience, budget, and campaign timelines
• Adapt regional campaigns to the China market based on local customer behavior, market trends, language, culture, and channel dynamics
• Support the ongoing operation and optimization of the WeChat Official Account and related WeChat ecosystem activities
• Support paid digital campaigns, audience targeting, and geo-targeting on China's platform ecosystem
• Conduct Chinese keyword research and support Baidu and Bing SEO, including indexing, on-page optimization, internal linking, and rank tracking
• Develop and localize marketing content into Simplified Chinese, including ad copy, WeChat articles, landing-page copy, email content, and short-video scripts
• Localize white papers, case studies, technical resources, and conference materials while preserving brand intent
• Coordinate with internal teams, agencies, designers, and other external partners for content and campaign production
• Monitor campaign performance and optimize based on impressions, CTR, CPC, CPL, conversion rate, lead volume, and ROI/ROAS
• Conduct A/B testing on creatives, messaging, audiences, channels, and landing pages
• Provide local market insights, competitor observations, and recommendations to the Marketing Lead
• Prepare regular campaign performance reports with actionable recommendations

• Independent Contractor; minimum 20–30 hours/week, with hours scaling up based on assigned projects and campaign needs
• Native or professional-level Mandarin Chinese and strong professional English
• Current residence in Mainland China
• Hands-on experience with WeChat marketing, Baidu SEO, and Chinese keyword strategy
• Ability to localize marketing content rather than translate it literally
• Preferred: experience in electronics, manufacturing, engineering, technology, or another technical B2B sector