Salesforce Marketing Cloud Specialist

• Create, configure, and execute automated multichannel campaigns across email, SMS, push notifications, social media, and other digital channels
• Segment audiences based on behavioral, demographic, or transactional data
• Design and implement customer journeys in Journey Builder, defining triggers based on user actions
• Ensure personalized and effective experiences throughout every stage of the funnel
• Organize and segment contact data using Data Extensions and Audience Builder
• Ensure data quality and compliance
• Monitor metrics such as open rates, conversion rates, and ROI using Email Studio and Analytics Builder
• Conduct A/B tests to optimize content, send times, and audience segmentation
• Generate custom reports for stakeholders
• Integrate Marketing Cloud with Sales Cloud, Service Cloud, and external systems via APIs
• Configure data synchronization and cross-CRM automations
• Collaborate with marketing, sales, and IT teams
• Train internal users on Marketing Cloud functionality
• Stay current with platform updates and participate in Salesforce ecosystem communities and events
• Identify and resolve campaign issues, including email deliverability and rendering problems
• Optimize the Marketing Cloud infrastructure to improve performance

• Hunter profile, with a focus on active prospecting and strong consultative-selling skills
• Proficiency in AMPscript, SQL, and SSJS (Server-Side JavaScript)
• Extensive experience with Journey Builder, Email Studio, Automation Studio, and Contact Builder
• Experience with Marketing Cloud Connect and integrations with Sales Cloud and Service Cloud
• Experience with APIs and external systems
• Ability to create complex SQL queries and automations for segmentation and sends
• Knowledge of Data Extensions and Audience Builder
• Knowledge of performance metrics, A/B testing, and campaign optimization
• Bachelor's degree (as specified in the job metadata)
• SFMC Email Specialist or SFMC Consultant certifications are mentioned as examples of professional development, not as explicit requirements
• Availability for full-time work
• Engagement under an independent contractor arrangement

• Attractive fixed and variable compensation
• Professional development plan
• Dynamic and collaborative environment
• Genuine opportunity for career growth
• Flexibility and autonomy
• Remote work opportunity (job type: remote)