Senior Media Buyer

• Own direct response projects on Meta
• Plan, launch, manage, and scale campaigns for assigned products or offers
• Monitor spend, revenue, ROAS, CPA, conversion rate, average order value, and other funnel metrics
• Diagnose performance changes and propose evidence-based actions
• Develop hypotheses, prioritize tests, define success criteria, and decide what to scale, revise, or stop
• Research customers, competitors, and market trends to identify angles and hooks
• Brief copywriters and designers and provide performance-based feedback on ad copy, images, and videos
• Allocate spend across campaigns and tests and optimize for ROI and profitability targets
• Identify issues with landing pages, offers, checkout, tracking, or attribution and collaborate with relevant teams to resolve them
• Share concise performance updates, explain learnings, and recommend next actions
• Follow Meta advertising policies and maintain a positive user experience
• Review live campaigns regularly, including weekend performance checks when required
• Handle ad-hoc projects or tasks as assigned

• Degree or higher (preferably in business/marketing or a related field)
• 2 years of experience running marketing campaigns for e-commerce stores to generate revenue
• Strong proven knowledge of media-buying platforms and compliance/guidelines such as Facebook, Bing, and Google Ads
• At least 2 years of hands-on experience managing Facebook Ads
• At least 1 year of hands-on experience managing Google Ads
• Analytical mindset and ability to develop solutions and next steps for campaign testing
• Positive and can-do attitude when handling new marketing campaigns requiring rigorous testing
• Sense of ownership in performance and its impact on company success
• Experience responsibly managing a four-figure media buying daily budget and achieving target ROAS
• Conversant in English
• Creative mindset for creating and writing advertising assets in copy, video, and image formats
• Comfortable using AI tools for research, customer angles, testing ideas, and campaign-result analysis while checking outputs against performance data and advertising guidelines
• Excellent understanding of Facebook Platforms
• Canva and Photoshop skills and experience are advantageous
• Good understanding of Google Analytics UA and GA4
• Familiarity with Voluum, Hyros, or Redtrack is a bonus
• Experience with Microsoft Tools
• Computer with suitable performance
• At least two monitor screens, including the laptop screen
• Noise-cancelling headset with microphone and webcam
• Designated workstation in a quiet, conducive environment
• Reliable power and internet connectivity

• Possibility of conversion from the 6-month contract to a permanent position subject to individual performance and business needs
• Remote working setup
• Computer with suitable performance
• At least two monitor screens, including the laptop screen
• Noise-cancelling headset with microphone and webcam
• Designated workstation in a quiet, conducive environment
• Reliable power and internet connectivity