Branding Manager

• Develop and execute a comprehensive brand strategy tailored for the Hong Kong market and aligned with global objectives
• Ensure consistency of brand identity, voice, visual aesthetic, and messaging across digital, in-store, PR, and partnership touchpoints
• Conduct ongoing market research on fashion trends, competitors, and consumer insights in Hong Kong
• Manage the annual branding budget and optimize spending for impact and ROI
• Lead local marketing campaigns, seasonal launches, and collaborations with global marketing and product teams
• Oversee marketing collateral, store display materials, digital assets, and localized content
• Manage PR, creative, and media-buying agency relationships
• Define and drive social media and digital content strategy for local platforms such as Instagram, WeChat, and Little Red Book
• Collaborate with e-commerce to ensure a premium online experience and drive conversion
• Train and guide local sales, retail, and operations teams on brand guidelines and positioning
• Prepare and present performance reports on brand health, campaign effectiveness, and key metrics to senior management

• 5+ years of progressive experience in brand management
• Minimum of 3 years of experience specifically within the fashion sector
• Must be legally eligible to work in and based in Hong Kong
• Solid understanding of the local consumer base and media landscape
• Proven track record in developing and executing successful, integrated 360-degree brand campaigns
• Exceptional written and verbal communication skills in English and Cantonese
• Bachelor's degree in Marketing, Business, Communications, or a related field
• Proficiency in data analysis and translating market/consumer insights into actionable strategies
• Highly creative and detail-oriented
• Ability to manage multiple projects simultaneously under tight deadlines

• Competitive compensation package
• Full remote flexibility
• Opportunity to work with international brands and markets
• Collaborative and innovative marketing environment